Mitsubishi Motors hopes that consumers will appreciate its Concept GR-HEV where it applies the Hybrid (HEV) technology for the first time to a one-ton pickup truck. For electric vehicles to truly make a major impact on the environment, they have to appeal to a broad variety of customers.
This means that this technology, whether EV, HEV, or PHEV, has to be applied to a full lineup of EV-based models, ranging from small run-a-bouts to huge SUVs. Mitsubishi has already had success with the all-new Outlander PHEV by proving that EV powertrain and long-haul D-Segment crossovers are completely compatible.
What Mitsubishi needs to do now is to expand even further by using electric componentry on a bigger, tougher, sportier vehicle that can applied for work as well as recreation in both mature or still growing markets. For Mitsubishi Motors’ next "Dual Design" vehicle, it presents an all-new exclusive HEV solution that features a Clean Diesel engine and electric motors.
Using HEV is less complex and expensive than EV or PHEV. It’s also more appropriate to meeting the heavy-duty daily needs of pickup truck users.
In addition, the Concept GR-HEV is equipped with Mitsubishi's famous full-time 4WD technology, which features Super All Wheel Control (S-AWC) integrated vehicle dynamics control system driveline to offer high stability traction and driving performance in all types of road conditions.
The conceptual 4WD Sport Utility HEV Truck is rugged, good-looking, and practical as well as boasts a CO2 emissions level of 149 g/km, much more superior than the segment average.