2013 Geneva Motor Show Preview: Rinspeed microMAX EV Concept

Article by Christian Andrei, on December 13, 2012

Swiss company Rinspeed has built an amazing concept vehicle that could change the carpooling process as we know it. This tiny four-seater dubbed the microMAX allows as many as three strangers to access a smartphone app to book a ride in your microMAX. This vehicle is scheduled to make its debut at the Geneva Motor Show next spring.

Rinspeed has created bizarre concept cars in the previous Geneva shows such as the Dock+Go concept that looks like a backpack and the BamBoo concept that seems to be a golf car. Meanwhile, the microMax has the appearance of a scaled-down bus. It’s comparable to the size of a Mini Cooper, with a length of 141.7 inches and a height of 86.6 inches that results to a much bigger headroom compared to other compact cars.

Sitting at the center of the front of the vehicle is the driver. The rear compartment would then be occupied by three passengers (or two adults and two children). The all-electric car would be linked to a smartphone app that permits strangers to ask for a ride. This app is similar to currently available car-sharing apps in the U.S.

What distinguishes it is that the passengers in the rear compartment can relax and have a coffee machine, a fridge for drinks, and a built-in Wi-Fi hotspot available to them. Rinspeed boss Frank M. Rinderknecht has aptly given this vehicle the tagline: “My, your, our car!” He explained that the microMAX will attract potential passengers to get in since it’s very convenient and simple. He added that going to work on any given day would no longer be a problem since a ride can be found so easily.

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