2014 Geneva: Rolls-Royce debuts the updated Ghost Series II

Article by Christian Andrei, on March 4, 2014

Rolls-Royce decided that it is time for a change in the Ghost range and as a result it revealed the Ghost Series II to the world at the 2014 Geneva Motor Show.  The manufacturer continues to meet the needs of customers with the introduction of the Ghost Series II that showcases the latest advances in technology.

The Ghost Series II ensures that the Ghost remains relevant in a world that is ever-changing. With its subtle redesigns, it makes sure that the contemporary quality that the customers love is retained.

A subtle redesign the first thing we observe is the re-sculpted LED headlights, which are encircled by daytime running lights. Moreover, the tapered ‘wake channel’ on the bonnet hints at the car’s dynamism.

The redesigned bumpers create a stronger stance as well as a sense of extra width and height. We can observe the addition of chrome inserts for the front air intakes, which now channel more air to the front brakes.

Exterior Design

The re-sculptured headlights of the Ghost Series II are an immediate eye catcher. The daytime running lights become a frame of the new shape that gives the car its unique visual trademark when viewed from the front.

The headlights also combine well with the modified surface treatments on the car’s front area. The tapered 'wake channel' on its bonnet that stems from the wings of the Spirit of Ecstasy figure gives an image comparable to that of the vapor trail of a plane, giving a hint of its dynamism.

Moreover, aesthetics of the Ghost is improved with chrome inserts now added to its front air intakes helping supply more air to the front brakes.

Bumpers have been re-sculpted giving the Ghost extra height and width and contributing to a stronger appearance. Rolls-Royce gives a dynamic edge to one of its visual signatures. For the Ghost Series II, the waft line was redesigned to make it lean forward even further.

When paired with the standard 19-inch wheels or even the optional 20-inch ones, all the features combine to make sure that the Ghost is indeed the modern representation of the Rolls-Royce. The Ghost Series II also has other new features like the stainless-steel monogrammed fuel-filler cap that while optional, can boost its visual and physical appeal.

Interior Design

The interior, particularly the seats, have been redesigned as well. Meanwhile, seats have a new structure and the front seatd now come with thigh support that can be adjusted electronically, further improving the comfort level that have remained unchallenged even today.

The rear seats now have a 'lounge seat' arrangement that can be angled to allow the passengers to conduct conversations more conveniently. This does not only add to its comfort but it is also apt for those who just want to talk or conduct business.

In addition, the seats also have three-level heating plus an optional massage function to boot. They can even be reclined. The premium quality of the interior of the Ghost Series II is apparent with the soft-feel treatment done on the dashboard.

The sun visor lights are surrounded with chrome adding to the appeal. The interior comes in the standard natural grain leather but customers have the choice to have it extended to both A and C pillars. If that’s not enough, the clock and instrument dials have undergone improvements themselves.

The metal chaplets that surround the dial have been polished giving it the impression similar to that of high-end watches. Further, the matt chrome centers appear to float in the middle of the different instruments. The customization of the Bespoke is wider with the introduction of the Paldao and Walnut Burr Crossband veneers.

It is not only the exterior appearance and interior setting that have been changed. The Ghost Series II incorporates the latest in LED lighting technology allowing the light to be managed better. One striking improvement is the use of electronically controlled reflectors.

To have a better depth of vision especially when cornering, the reflectors respond to the movement of the steering wheel and thus move in the same direction as the car. This results in safer driving especially at night and it can even help in reducing the driver’s fatigue.

Instead of automatic dipping, the headlights of the Ghost Series II now has the latest glare-free technology. When there is a car on the opposite side of the road, the system deflects the light to make sure that the other driver is not blinded by your lights.

Thus when driving the Ghost Series II, the driver benefits from constantly having the full beam but other drivers benefit from this safety features as well. The light design is framed by the day-time running bar so that it maintains its unique signature while ensuring safety.

Press Release

Rolls-Royce Ghost Series II

At the 2014 Geneva Motor Show, Rolls-Royce Motor Cars unveiled Ghost Series II to the world. Offered in a discreet and considered update of this iconic car's exterior appearance, Ghost Series II offers the latest technological advances to our growing base of highly-successful customers - the Captains of Industry, entrepreneurs and successful business men and women who are the wealth and job creators in our economies - consolidating Ghost's position as the most popular car in the €200,000+ class and a cornerstone of Rolls-Royce's success.

Ghost: Contemporary Rolls-Royce luxury

Since its launch in 2009, Ghost has become the ultimate symbol of success for leading entrepreneurs across the globe. Winning critical media and customer acclaim and driving the company to four consecutive historic sales records, Ghost has led a new, younger generation of highly successful men and women to Rolls-Royce ownership; a key pillar in the marque's highly successful sustainable growth strategy.

Ghost is a thoroughly contemporary representation of Rolls-Royce luxury - perfectly balancing effortless dynamism and modern luxury in a car that is composed under all circumstances. Owners enjoy a quietly assured, exquisitely refined modern motor car with an interior ambiance that offers a sense of calm and serenity in an often frenetic and chaotic business world.

In essence, Ghost is a Rolls-Royce that meets its owner's every need; an exquisitely appointed business tool for the business week and an engaging and effortless driving experience for leisure at the weekend.

The Power of Simplicity

A single defining principle came to characterise the Ghost design process - to harness the power of simplicity. The notion that no complication should ever distract from driver or passenger pleasure, informed every facet of the design and engineering process.

This bold new generation of Rolls-Royce customer seeks a motor car with a silent assurance - a cosseting, super-premium environment in which to conduct business and augment their leisure time. In Ghost Series II, tradition blends perfectly with this bold, contemporary direction.

An uncompromising approach to materials and craftsmanship remained and traditional visual tenets were re-imagined to express the car's modernity and dynamism. For example, the stately presence of Phantom's grille made way for a softer, less formal design - its subtle curvature more akin to a jet air-intake than traditional pantheon facia.

Flowing 'yacht lines' and powerful flanks hint at the car's inherent dynamism, whilst traditional Rolls-Royce DNA is expressed in the elevated prow, large uninterrupted surfaces, long bonnet and short overhang.

Rolls-Royce Ghost Series II - design evolved

Ensuring Ghost remains at the very cutting edge of an ever-changing world is essential to satisfying Rolls-Royce's demanding customers and Ghost Series II proves a showcase for the most recent technological advances from the marque. Clad in a subtle re-design, Ghost Series II ensures the timeless yet modern quality that the marque's customers cherish.

The eye is immediately drawn towards the re-sculpted headlights, with unbroken daytime running lights framing a new, more dynamic shape, giving Ghost Series II a distinct visual signature from the front. This blends perfectly with revised surface treatments to the front of the car. A tapered 'wake channel' on the bonnet, emanating from the Spirit of Ecstasy's wings, evokes the sight of a jet's vapour trail, hinting at the car's dynamism. Subtle re-sculpting of Ghost's bumpers creates a stronger stance and a sense of extra width and height, whilst the contemporary aesthetic is further enhanced with the addition of chrome inserts to the front air intakes, which now feed more air cooling to the front brakes.

One of Rolls-Royce's defining visual signatures is given an enhanced dynamic edge. The famous waft line has be re-designed on Ghost Series II to lean further forwards - with a view to emphasising the car's effortless dynamism.

These features, married with new optional 21" forged wheels and standard 19" wheels, ensure Ghost remains a perfectly executed, contemporary expression of Rolls-Royce luxury.

New surprise and delight features such as the optional monogrammed stainless-steel fuel-filler cap enhance the car's tactile and visual appeal.

Interior comfort and style are enhanced with re-designed seats. Electronically adjustable thigh supports for front seat passengers complement a new seat structure, enhancing Ghost's unchallenged interior comfort levels. A revised rear seat design ensures absolute comfort for those wishing to conduct business or simply relax. In 'lounge seat' configuration, the seats are gently angled towards each other to create a more intimate setting, allowing passengers to communicate more easily.

The seats are available with three-level heating as standard with optional massage function and can be reclined for comfort. Chrome surrounds to the sun visor lights and a new soft-feel dashboard treatment enhance the car's premium tactility, whilst sumptuous natural grain leather can now be optionally extended to the A and C pillars.

The instrument dials and clock have also undergone subtle enhancements with individually applied polished metal chaplets around the dials evoking the precision design of hand-made, luxury wrist watches, whilst the matt chrome centres 'float' in the middle of each instrument.

Finally, the scope for Bespoke customisation is widened with the introduction of two new, exquisitely crafted veneers; Paldao and Walnut Burr Crossband.

Discreet technology for a calm atmosphere

Throughout the marque's storied history, engineers have sought to refine the experience for drivers and occupants by applying the very latest technologies. Ghost Series II is no different, presenting a full suite of the latest technological updates.

On opening the car's coach doors, one is met with a calming, light and uncluttered space. Occupants can work, relax or simply enjoy the pleasure of driving in a cosseting, peaceful atmosphere, assured that they are fully connected to the outside world of business affairs through the car's peerless connectivity suite.

Calmly connected

Rolls-Royce Ghost Series II is the ultimate contemporary combination of luxury, technology and connectivity available to the successful entrepreneur on the move today. It is an oasis of calm in a busy connected world where he or she can do business in peace. It presents the driver and occupants with a comprehensive example of effortless Rolls-Royce connectivity, a network where communication between car, environment and driver helps lower the pulse, ease the journey and delight the occupants.

Key to this is the discreet placement of the car's technological functions. Accessed through a one-touch call button or the Spirit of Ecstasy Rotary Controller, on-board Wi-Fi facilitates email, file sharing, telephony and video-conferencing. The user is also able to watch televised business news in order to remain ahead of the game. Navigation assistance is summoned by the same one-touch call button. Then by simply saying "Navigate to Piccadilly in London" or wherever else the owner wishes to go, directions that anticipate and avoid unnecessary delays are offered.

Should a delay occur or our owner needs to talk to their business associates, Ghost Series II makes this as effortless as possible with the same one-touch system. The command "Call Giles" automatically connects the call. At the end of the conversation, a command such as "Play Radio" will return the driver directly to the in-car entertainment options.

Information from the significantly updated Multimedia Interface and Navigation system is displayed beautifully on a new 10.25" high definition screen.

Spirit of Ecstasy Rotary Controller

In 2014, the famous Spirit of Ecstasy figurine celebrates her 103rd birthday. More than any other symbol of luxury, the flying lady stands as a genuine icon, one whose beautiful image continues to adorn the grille, but is now also reproduced within Ghost Series II's cabin depicted below the crystal glass surface of the new rotary controller.

This Spirit of Ecstasy Rotary Controller presents a touch pad (rather than a touch screen which might leave unsightly fingerprints at driver and passenger eye level), with the ability to write characters by finger, as well as the ability to scroll through function menus by turning the chrome dial and pressing down to select its functions.

The system recognises English, Latin and Arabic characters as well as Mandarin, to assist drivers in China, where character selection can otherwise be a time-consuming process.

The Rotary Controller's touch pad also allows 'pull and pinch' features, replicating intuitive smart phone functionality. These help the user pinpoint chosen areas on the screen or help to make them larger. For example, different areas of a map can be found by moving a finger across the touch pad, whilst street resolution can be made larger or smaller by pinching or pulling.

Bespoke Audio

Rolls-Royce employs experts for all aspects of high-end craftsmanship, from hand-painted coach lines to finely-tuned audio systems. Finely tuned by expert Rolls-Royce audio engineers and naturally incorporating the finest hardware and latest advances in connectivity, Bespoke Audio is the most exhaustively designed automotive hi-fi system ever developed.

Ensuring perfect acoustic balance and performance was central to the design process of the car. Rolls-Royce's in-house audio engineers were consulted on the effect proposed changes in the wider design of the car may have on the performance of the system - a practice unparalleled in the automotive world.

Eighteen individually-tuned speakers, with both theatre and studio settings, deliver a pure 'larger than live' sensation. Two bass speakers located in the boot complement seven speakers meticulously placed throughout the cabin. Two 'exciter' speakers in the roof-lining bring the sound to occupants' ear level creating a completely unique listening sensation.

The system utilises a highly sensitive microphone to constantly monitor ambient exterior noise, subtly adjusting the volume and tone settings accordingly to ensure the system delivers consistent perfection. The technology complements this, with frequency and phase correction for individual speakers eliminating potential loud and dead spots caused by outside influences.

Supplementing this industry-leading audio engineering in the true spirit of Sir Henry Royce, Ghost Series II's on-board hard drive holds 20.5 GB of storage, meaning it can host approximately 5,700 items of music downloaded via the USB port located within the centre console or glove compartment.

iPod and iPad connections allow the importation of music, but also podcast and audio book downloads. Bluetooth audio streaming is an option too, from one of two phones that can be paired with equal functionality.

A number of music searches can be made via the Spirit of Ecstasy Rotary Controller, including a "play more like this" function while online Gracenote® access for CDs with hit selection make navigating music collections an effortless experience. But it is the sound quality itself that places Ghost Series II at the pinnacle of in-car audio.

Illuminating technology shows the way

The most recent developments in LED lighting technology have also been applied to Ghost Series II. The way this light is managed is significantly enhanced by adaptive technology. Electronically controlled reflectors move in the direction of travel in response to steering-wheel turns to give a greater depth of vision when cornering and a whiter, brighter light ensures effortless and safe driving on dark roads whilst helping reduce driver tiredness.

In addition, automatic dipping of full-beam headlights has been replaced with revolutionary new glare-free technology. When a car approaches, light is deflected to ensure the oncoming driver is not dazzled. Ghost Series II drivers therefore enjoy the safety benefits of constant full-beam visibility. A day-time running bar frames Ghost Series II's contemporary light design, giving the car a distinctive signature whilst augmenting safety at the same time.

Satellite Aided Transmission

Rolls-Royce Ghost Series II's effortless dynamism is augmented with the addition of Satellite Aided Transmission, a technology that made its debut on Wraith in 2013.

Satellite Aided Transmission utilises GPS data to allow the car to see beyond what the driver sees, anticipating their next move based on location and driving style. It uses this information to select the most appropriate gear from the Ghost Series II's 8-speed ZF gearbox to ensure the driver is able to appropriately exploit the power from the Rolls-Royce 6.6 litre twin-turbo V12, ensuring an effortless and seamless drive experience.

For example when approaching a sweeping bend, the car will predict how you wish to drive through it. When the driver lifts the accelerator it will hold the lower gear to ensure maximum power is available on accelerating through the exit of a corner.

Satellite Aided Transmission comes as standard on all Ghost Series II cars.

Dynamic driving package and suspension enhancements

Rolls-Royce Ghost Series II presents the perfect blend of driving dynamics and hallmark Rolls-Royce comfort. Customers can specify a Dynamic Driving Package that offers a more involving driving experience with no compromise to ride quality.

Re-designed front and rear struts married to new steering gear and adjusted dampers significantly increase Ghost Series II's cornering ability, whilst enhanced feedback levels can be felt through a thicker steering wheel.

In all specifications, ride quality and rear stability is further enhanced thanks to new rear hydraulic axle bearings.

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