Infiniti plans to target younger affluent buyers for its QX30 compact crossover, which concept was unveiled on the eve of the Geneva auto show. Infiniti chief executive Roland Krueger remarked that the concept will highly influence the production version of the QX30, which will be the luxury carmaker’s first foray into the compact crossover segment.
According to Infiniti, the distinctive styling of the QX30 would attract premium buyers wanting something different. It quipped that the global premium compact segment will experience significant growth with the entry of younger affluent buyers who wants a premium car more focused on design and execution, instead of size or power.
The carmaker expects Gen X and Gen Y to represent about 80 percent of buyers in the premium compact segment by 2020. Infiniti noted that research shows that these buyers are increasingly rejecting traditional notion over premium cars. The QX30 concept is powered by a 2.0-liter, four-cylinder turbocharged gasoline engine mated to a seven-speed transmission.
As for the production version, it will be offered with different powertrains, including a diesel variant. Both the QX30 and the Q30 compact hatchback are underpinned by Daimler’s MFA platform that also underpins the Mercedes A class compact car and GLA crossover.
The QX30 concept has dimensions of 4430mm (length), 1815mm (width) and 1530mm (height) and has a ground clearance of 192mm. Infiniti will the Q30 and the QX30 at a new facility within Nissan’s Sunderland site in England.
The facility will be able to produce 60,000 vehicles a year, which 30,000 will be allocated to Europe, split 60/40 between the Q30 and QX30, according to Francois Goupil de Bouille. He told Automotive News Europe that the remaining 30,000 will be sold elsewhere, like in the United States and China. Infiniti plans to start selling the QX30 in Europe in mid-2015 and the Q30 by end of this year.