2015 Geneva: Infiniti QX30 Concept is aimed at younger affluent buyers

Article by Christian Andrei, on March 5, 2015

Infiniti plans to target younger affluent buyers for its QX30 compact crossover, which concept was unveiled on the eve of the Geneva auto show. Infiniti chief executive Roland Krueger remarked that the concept will highly influence the production version of the QX30, which will be the luxury carmaker’s first foray into the compact crossover segment.

According to Infiniti, the distinctive styling of the QX30 would attract premium buyers wanting something different. It quipped that the global premium compact segment will experience significant growth with the entry of younger affluent buyers who wants a premium car more focused on design and execution, instead of size or power.

The carmaker expects Gen X and Gen Y to represent about 80 percent of buyers in the premium compact segment by 2020. Infiniti noted that research shows that these buyers are increasingly rejecting traditional notion over premium cars. The QX30 concept is powered by a 2.0-liter, four-cylinder turbocharged gasoline engine mated to a seven-speed transmission.

As for the production version, it will be offered with different powertrains, including a diesel variant. Both the QX30 and the Q30 compact hatchback are underpinned by Daimler’s MFA platform that also underpins the Mercedes A class compact car and GLA crossover.

The QX30 concept has dimensions of 4430mm (length), 1815mm (width) and 1530mm (height) and has a ground clearance of 192mm. Infiniti will the Q30 and the QX30 at a new facility within Nissan’s Sunderland site in England.

The facility will be able to produce 60,000 vehicles a year, which 30,000 will be allocated to Europe, split 60/40 between the Q30 and QX30, according to Francois Goupil de Bouille. He told Automotive News Europe that the remaining 30,000 will be sold elsewhere, like in the United States and China. Infiniti plans to start selling the QX30 in Europe in mid-2015 and the Q30 by end of this year.

Press Release

Infiniti QX30 Concept

Infiniti has revealed the stylish and highly capable Infiniti QX30 Concept, the design vision that will inspire a new premium compact crossover.

Making its debut at the 2015 Geneva International Motor Show, the QX30 Concept cements Infiniti's ambitions to expand into the global premium compact segment, which is forecast for significant growth with the entry of younger affluent customers.

Combining the sleek lines of the coupe with the command sitting and all-wheel drive of a crossover, the QX30 Concept is just as adept at navigating high street as it is exploring weekend getaways.

"QX30 Concept foreshadows an entry in the premium compact segment that provides a stylish alternative to the existing offer in this segment," said Roland Krueger, Infiniti President and CEO.

"The vehicle embodies our conviction to give customers the freedom to go wherever they want, whenever they want - in a style that turns heads and makes a statement, in a way that expresses their individualized character."

Expansion into growing segment

By the end of this decade, Gen X and Gen Y will represent about 80 percent of buyers in the premium compact segment. Research among this new generation of buyers shows an increasing rejection of traditional notions toward premium cars.

Their idea of a premium car has less to do with size or power but more to do with distinctive design and outstanding execution.

With its sharp looks and original features, the Infiniti QX30 Concept was designed by an international team to appeal to these global customers who are less likely to follow tradition. The concept's compact footprint matches their search for a product that suits their urban lifestyle. The elevated stance of the crossover also provides a higher visual perspective in city traffic and in parking manoeuvres.

Infiniti first signalled its intentions to enter the premium compact segment when it revealed the Q30 Concept in Frankfurt in 2013. The introduction of the QX30 Concept is another building block in Infiniti's aggressive strategy to grow in key global markets, particularly China and Europe while expanding its offering in established markets such as the United States.

Earmarked for production

The Infiniti QX30 Concept is the latest in a series of concept vehicles for which Infiniti has announced a definite and clear intent for production.

The Q30 will be built in the U.K. in 2015 while a sports coupe based on the Q60 Concept revealed in Detroit in early 2015 will go into production in 2016. The QX30 Concept-inspired crossover will also be launched in 2016.

Infiniti continues to broaden its line-up to cover the spectrum from smaller premium vehicles, namely the Q30, to full-size crossovers such as the QX70. In fact, Infiniti has drawn on its heritage of creating successful high-performance crossovers namely the QX50 and QX70 to craft the QX30 Concept.

Art in utility

To complement the higher stance of the Infiniti QX30 Concept, Infiniti designers have added visual cues which instantly identify the concept as a crossover.

The body looks wider and thicker, thanks to the 21-inch wheels, large tyres, and increased blackout around the wheel opening. The unique wheel design mixes three-dimensional milled aluminium and matte rubber material for an unconventional juxtaposition.

The satin chrome front bumper is low with big side openings, giving off an air of rugged protection. The sense of stylish fortification is reinforced by the hardy kick plates under the doors and the tough-looking but sculpted skid plate in the rear.

Even the roof racks have gone beyond their functional use. Extending toward the centre line, they artistically "obstruct" the rear passenger's view through the glass roof, resulting in an inimitable perspective of the outside.

Inside, the bold and dark environment harmonises with the outdoors appeal of the exterior. All four seats have been streamlined for a suspended look, evoking a feeling of honed athleticism.

The U-shaped seat frame is partially wrapped with a layer of premium Connolly saddle leather offset by blue stitching. The contrast between the exposed and covered parts of the frame lends a three-dimensional quality to the interior.

"The QX30 Concept looks as capable as it is meant to be," said Alfonso Albaisa, Infiniti Executive Design Director. "The artistic touches we put in lift the crossover to another level from being just another utility vehicle."

Wide range of powertrains

The Infiniti QX30 Concept previews a family of vehicles which are designed to be matched with a wide range of powertrains, both gasoline and diesel. The array of powerplants is expected to cater to a variety of lifestyle aspirations around the world, depending on whether customers prefer a sportier or a more efficient drive.

The QX30 Concept also hints at Infiniti's renowned sporting driving dynamics, and drivers can expect a nifty throttle response, especially useful when negotiating urban traffic.

With big wheels and thick tires, the QX30 Concept not only looks rock-solid but also feels it, greatly helping to increase driver confidence both on-road and off.

Human-centric connection

The warm and inviting interior of the QX30 Concept beckons and engages the vehicle's occupants emotionally. The slimmed-down seats now become facilitators of the shared space, instead of barriers between the driver and the passengers. And the crossover becomes a safe place for occupants to connect with one another.

Reflecting the value that customers place on connectivity, the QX30 Concept gives a glimpse into the level of technology available, features not typically found in compact cars. For example, Infiniti InTouch™ keeps the driver connected to his digital world when on the move.

"The QX30 Concept seeks to inject style in the segment," said Krueger. "It promises effortless elegance whether it's dealing with bad weather, poor road conditions or urban traffic."

Seductive Ruggedness

Spontaneous and fluid, the QX30 Concept is Infiniti's design idea of a premium compact crossover that not only effortlessly handles anything the city or weather throws at it but also does it with style and panache.

The sloping coupe lines have been beefed up with robust facets to give the four-door concept an air of being ready to explore its neighbourhood and beyond. The high ground clearance at 192 mm (7.6 inches) gives the driver an elevated view of the surroundings and confidence to go through potholes or uneven terrain.

Standing at 4430 mm (174.3 inches) long, 1815 mm (71.4 inches) wide and 1520 mm (59.9 inches) high, the Infiniti QX30 Concept is a progressive interpretation of a premium compact crossover for the future.

"We wanted the spontaneous fluidity of the QX30 Concept design to cut through the urban clutter and rigidity, reflecting its go-anywhere and spur-of-the-moment nature," said Alfonso Albaisa, Infiniti Executive Design Director.

"With its higher stance and edgier design - to match its tough capabilities - you can almost visualise how the QX30 Concept floats like a butterfly and stings like a bee."

The QX30 Concept is Infiniti's next step in extending the brand into the global compact premium segment, following the 2013 debut of the Q30 Concept in Frankfurt. Both vehicles are in the same family, with the QX30 Concept about 30 mm higher than the Q30 Concept.

"The Q30 Concept was like a panther, lithe and slender. We transformed the QX30 Concept into a mountain lion, strong and muscular," said Albaisa.

"The QX30 Concept design conveys a gritty sense of durability but tough doesn't mean rough. We've retained a sense of artistry throughout, even in the most functional of parts."

Stylish protection

At first glance, the signature Infiniti face is unmistakable, with the meshed motif of the double arch grille framed by the accusing stare characteristic of the Infiniti headlamps.

The satin chrome of the bumper lower immediately conveys the reassurance that comes from a big protective plate. The designers dropped the bumper lower and enlarged the side openings, giving the impression that the grille hangs lower. The flaring air intakes visually intersect with the lower part of the grille, playing up the contrast between the grille and the fluid lines of the airfoil.

"You get this sense of heavy breathing from the car, as though the car is a well-honed athlete performing at a high level," explained Albaisa.

The theme of stylish protection runs throughout the entire car, from the matte carbon trim that outlines the lower profile to the milled sword-like metal insert in the kick plates under the doors.

The QX30 Concept's sleek exterior shape is composed of bold sections, deep uppercuts and intersections to create Infiniti's hallmark "dual wave" effect. The aerodynamic design accentuates its athletic silhouette, showcasing its confident capability. Carbon fibre in the lower cladding and roof bar supports add to the car's lightweight performance character.

In the rear, the designers have sculpted nuanced graphics into what would be a run-of-the-mill skid plate, reinforcing the sense of contemporary fortification.

Where rubber meets the road

The Infiniti QX30 Concept is meant to awaken one's sense of adventure and Infiniti designers achieved this by giving the crossover a sure-footed stance. Taking a wheel-oriented approach, they physically increased the ratio of tyre to the body by using 21-inch wheels and large tyres. They also increased the blackout around the wheel opening for a rock-solid look.

Juxtaposing black carbon and aluminium that echoes the body colour, the designers came up with a unique two-tone design for the wheel. The spokes are a mix of three-dimensional milled aluminium and matte rubber material, interlocking and twisting in and out in a distinctive manner.

On the surface, the spokes give the illusion of thick metal. But up close, they are aesthetically lightweight, thanks to the three-dimensional milling that allows the spokes to be undercut into thin surfaces.

"Playing the fluidity of the hard material against the rubber feeling of the soft material was key to how we used expected materials in an unexpected way," said Albaisa. "It is the unconventional execution of a conventional element that makes the QX30 Concept a style leader."

A roof with a curated view

True to its crossover nature, the QX30 Concept sports roof racks, which not only have practical uses but also frame the view through the glass roof. The roof racks extend toward the centre line, creating a captivating perspective especially for rear passengers to see through.

"Sometimes a clear view out of a rectangular window isn't all that interesting. But if there's an object between you and what you want to see, that object artistically contours your view of it," said Albaisa.

"Likewise, the roof racks become a sculpture which you see through and around. In an almost interactive way, the roof racks compose and frame your environment, inspiring and enhancing your view of the outside world."

Inviting interior, shared spaces

The authentic, warm and inviting interior of the Infiniti QX30 Concept sets the tone for Infiniti's aim to emotionally engage the vehicle's occupants.

The dark environment made up of brown leather and blue accents dovetails with the outdoors appeal of the exterior, while all four seats have been streamlined for a suspended look, evoking a feeling of trained athleticism.

The designers opted for a U-shaped seat frame and partially wrapped it with a layer of premium Connolly saddle leather offset by contrast blue stitching. The exposed part of the frame encloses a see-through gap which lends a three-dimensional quality to the interior without adding visual weight. Seat bolsters are covered in quilted leather for additional comfort.

By keeping the seats slim, the designers were able to enhance the impression of shared space within the cabin. By reducing the gulf between the driver and the passengers, the designers were able to make the car a place for occupants to connect with one another.

Reflecting Infiniti's philosophy that premium character begins with high-quality materials, the understated expression of personality in the QX30 Concept interior is bolstered by the creative use of genuine materials throughout.

The intricate leather weave pattern in the carpet adds texture to the cabin while the bright blue backing underneath supplements subtle touches of colour to the dominantly brown environment.

An atmosphere of precise detailing also pervades the interior, clearly evident in the tailor-wrapped steering wheel and armrest. The saddle leather trim on the armrest extends into the B-pillar, making both the armrest and the door appear longer and sleeker.

"The QX30 Concept embraces the city and is an explorer at heart," said Francois Bancon, Infiniti Vice President, Product Strategy. "Its chiselled good looks ensure that it'll always be the trendsetter whether it's roaming the neighbourhood or wandering further afield."

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