BMW i8 Protonic Red Edition shows up ahead of 2016 Geneva Motor Show debut

Article by Andrew Christian, on February 12, 2016

It's official! The BMW i8 is the best-selling hybrid sports car in the world in 2015. In fact, even if all other carmakers combine the sales of their hybrid sports cars, they wouldn't still be able to surpass the 5,456 units of the BMW i8 sold around the world last year.

BMW i8 is powered by a cutting-edge plug-in hybrid technology – a harmonious combination of a three-cylinder turbocharged engine and an electric drive system – that delivers a max system output of 266 kW/362 hp, while consuming just 2.1 liters of fuel per 100 kilometers on the combined cycle (134.5 mpg imp).

Moreover, the system emits 49 grams of carbon dioxide per kilometer (combined). Ian Robertson, BMW AG Board Member for Sales and Marketing, remarked that the success of the BMW i8 "speaks for itself.” He noted that the i8 has exceeded the German premium carmaker's expectations by becoming the most successful hybrid sports car in the world.

BMW plans to continue the momentum of the BMW i8 by unveiling exclusive special-edition models at the Geneva Motor Show – all demonstrating different ways to modify and customize the hybrid sports car. First up will be the BMW i8 Protonic Red Edition, which will be available only for a limited period.

This version of the BMW i8 features a carbon-fiber-reinforced plastic (CFRP) passenger cell as well as the BMW eDrive drive system technology. Finished in Protonic Red paint with Frozen Grey metallic accents, the first special edition of the BMW i8 is accentuated by BMW W-spoke 470 light-alloy wheels finished in Orbit Grey metallic with hubs in Aluminum matt.

These wheels are wrapped in 215/45 R20 front tires and 245/40 R20 rear tires. Moreover, the interior of the first special-edition BMW i8 features red double-stitching and applications in high-grade carbon fiber.

In 2015, BMW delivered 66-percent more BMW i3 and BMW i8 models (29,513 units) in 36 countries, which means that BMW's i range of products, coupled with portfolio of highly convenient services, has the largest global presence among electric vehicles.

Add that to the fact that even in its launch phase, the BMW i brand and its BMW i3 and BMW i8 models earned more awards and accolades than any other auto brands – including International Engine of the Year award for both the BMW i8's TwinPower Turbo three-cylinder engine and overall hybrid drivetrain.

Moreover, the BMW i8 was recognized as the World Green Car of the Year and Green Luxury Car as well as given the Paul Pietsch Award from the “auto motor und sport” German motoring magazine.

Press Release

Protonic Red Edition gets the ball rolling at the Geneva Motor Show

Last year, global sales of the BMW i8 exceeded the combined figure of all other hybrid sports cars produced by other manufacturers*; 5,456 units of the i8, which is powered by the combination of a three-cylinder turbocharged engine and an electric drive system, were sold worldwide in 2015. The car’s innovative plug-in hybrid technology delivers system output of 266 kW/362 hp (fuel consumption combined: 2.1 l/100 km [134.5 mpg imp]; CO2 emissions combined: 49 g/km)**. “The success of the BMW i8 speaks for itself,” said Ian Robertson, BMW AG Board Member for Sales and Marketing. “It is already the world’s most successful hybrid sports car and has comfortably exceeded our own expectations. I can think of no better illustration of the relevance of our young BMW i brand.” And the BMW i8 is about to add further lustre to its appeal with exclusive special-edition models poised to be unveiled for the first time at the Geneva Motor Show. The new arrivals present customers with even more ways to own a very individual car.

BMW i8 Protonic Red Edition will be built in Leipzig from July.

The first in this line of special-edition models is the BMW i8 Protonic Red Edition. Like those set to follow in its tyre tracks, it is only available for a limited period. This take on the 2+2-seater with carbon-fibre-reinforced plastic (CFRP) passenger cell and efficient BMW eDrive drive system technology will be produced at BMW Plant Leipzig from July; it sports a Protonic Red paint finish with accents in Frozen Grey metallic. The colour scheme is complemented by BMW W-spoke 470 light-alloy wheels painted in Orbit Grey metallic with hubs painted in Aluminium matt and mixed-size tyres (front: 215/45 R20, rear: 245/40 R20). Inside the inaugural special-edition i8, red double-stitching and applications in high-grade carbon fibre and ceramic provide indications of its exceptional sporting character.

Largest market presence of any premium supplier worldwide.

Since entering the market in late 2013, BMW i has concentrated exclusively on vehicles designed from the outset for locally emission-free driving. In 2015, sales of the BMW i3 and BMW i8 were around 66% up on the previous year with a total of 29,513 deliveries. BMW i currently offers the BMW i3 in a total of 36 countries. This, together with its portfolio of trailblazing and highly convenient services, gives BMW i the largest worldwide market presence of any electric vehicle manufacturer. In its launch phase, the BMW i brand and its BMW i3 and BMW i8 models garnered more awards and accolades than any other brand in automotive history. Among the distinctions amassed by the BMW i8 are an International Engine of the Year award for both its TwinPower Turbo three-cylinder engine and overall hybrid drivetrain. The BMW i8 was also voted World Green Car of the Year and Green Luxury Car. And it received the Paul Pietsch Award presented by German motoring magazine “auto motor und sport” in recognition of the most innovative technical concept. No other vehicle has ever picked up such a large number of awards in such an array of different disciplines.

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