Nissan is intending to exhibit two special versions of its popular crossovers, the Qashqai and the X-Trail, at the upcoming 2016 Geneva Motor Show. The show car duo – the Qashqai Premium Concept and the X-Trail Premium Concept – are essentially different models but feature similar themes, colors and materials.
Both SUVs are wrapped in a vibrant yet elegant black and white palette as contrasted by a premium golden copper. The Qashqai Premium Concept and the X-Trail Premium Concept are creations of Nissan Design Europe (NDE) in London and Nissan’s Global Design Centre (GDC) in Japan, respectively.
Since both the Qashqai and the X-Trail play a big role in Nissan's success in Europe, the Qashqai Premium Concept and the X-Trail Premium Concept demonstrate the carmaker's intention to cater to more customers in more markets.
They also offer a fresh interpretation of how premium a Nissan SUV can get while expressing the brand's vaunted design language. Each of the crossover Premium Concepts has its own distinct execution as each is designed to cater to a very different customer.
Both the Qashqai Premium Concept and the X-Trail Premium Concept are created to delve into the potential of creating more premium versions of crossovers laden with an array of personalization.
Both premium crossover concepts – designed in close collaboration between Nissan’s design studios in Japan and Europe – allow both the driver and the passengers to enjoy a dynamic experience inside these vehicles.
Shiro Nakamura, Senior Vice President, Design and Chief Creative Officer at Nissan Motor Co., Ltd., remarked that the project unleashed the creativity of the carmaker's design teams. He noted that while the two designs are contrasting, they share common themes and deliver a new premium character in their crossover offerings.
On the other hand, Mamoru Aoki, Executive Design Director at Nissan Motor, quipped that as the pioneer of crossover sector, the carmaker will attempt to push the boundaries while exploring creative solutions to cater to the needs of its customers in Europe.