Nissan Qashqai and X-Trail premium concepts to be presented at Geneva Motor Show

Article by Christian Andrei, on February 29, 2016

Nissan is intending to exhibit two special versions of its popular crossovers, the Qashqai and the X-Trail, at the upcoming 2016 Geneva Motor Show. The show car duo – the Qashqai Premium Concept and the X-Trail Premium Concept – are essentially different models but feature similar themes, colors and materials.

Both SUVs are wrapped in a vibrant yet elegant black and white palette as contrasted by a premium golden copper. The Qashqai Premium Concept and the X-Trail Premium Concept are creations of Nissan Design Europe (NDE) in London and Nissan’s Global Design Centre (GDC) in Japan, respectively.

Since both the Qashqai and the X-Trail play a big role in Nissan's success in Europe, the Qashqai Premium Concept and the X-Trail Premium Concept demonstrate the carmaker's intention to cater to more customers in more markets.

They also offer a fresh interpretation of how premium a Nissan SUV can get while expressing the brand's vaunted design language. Each of the crossover Premium Concepts has its own distinct execution as each is designed to cater to a very different customer.

Both the Qashqai Premium Concept and the X-Trail Premium Concept are created to delve into the potential of creating more premium versions of crossovers laden with an array of personalization.

Both premium crossover concepts – designed in close collaboration between Nissan’s design studios in Japan and Europe – allow both the driver and the passengers to enjoy a dynamic experience inside these vehicles.

Shiro Nakamura, Senior Vice President, Design and Chief Creative Officer at Nissan Motor Co., Ltd., remarked that the project unleashed the creativity of the carmaker's design teams. He noted that while the two designs are contrasting, they share common themes and deliver a new premium character in their crossover offerings.

On the other hand, Mamoru Aoki, Executive Design Director at Nissan Motor, quipped that as the pioneer of crossover sector, the carmaker will attempt to push the boundaries while exploring creative solutions to cater to the needs of its customers in Europe.

Nissan Qashqai Premium Concept

For instance, the Qashqai Premium Concept has been developed to appeal to a Premium Urbanite who aspires to spend a weekend on a European destination city like Paris, Geneva or Rome. On the other hand, the X-Trail Premium Concept is designed to appeal to a Premium Adventurist who prefers going to a mountain adventures in the Alps or the Pyrenees.

In terms of the exterior styling, the Qashqai Premium Concept features a contemporary matt black as dominant color contrasted by premium golden copper-colored detailing on different areas of the body like on the wheel arches, roof rails, around the window line, and in the headlamp clusters.

The exterior appearance of the Qashqai Premium Concept is accentuated by authentic carbon fiber in lower sections and the bold technical detail of its 20-inch wheels. Its front end features an improved ‘V-motion’ grille, which serves as a bold design statement about the car's premium positioning.

Endowing the Qashqai Premium Concept with an aura of athletic performance and high quality are its bumpers and side sills. Inside, the Qashqai Premium Concept offers a cabin that reinterprets premium quality in the segment by employing soft white Nappa leather upholstery that is typical in luxury cars.

To accentuate the premium quality of the seats, the central section of seat back and base featured quilting finish. Moreover, the interior features distinct premium golden copper gold weave carbon fiber throughout, highlighted by black satin chrome and liquid gloss black on the steering wheel and gear shifter.

Meanwhile, the X-Trail Premium Concept features a matt white paint as its dominant color, contrasted by a bonnet and roof with deep black matt carbon fiber, which also provides a lightweight impression.

This black-and-white theme of the X-Trail Premium Concept underscores a line that flows from its ‘V-motion’ grille – running through the bonnet and side -- to the rear of the car.

Nissan X-Trail Premium Concept

Moreover, the black-and-white theme of the X-Trail Premium Concept also underscores the adventurous nature of the crossover whether on road or off the road. This theme is accentuated by the premium golden copper color on the front skid plate and on the 20-inch wheels.

Interestingly, the crossover's body claddings and over fenders are finished in gloss black. Inside the Nissan X-Trail Premium Concept features premium leather upholstery in natural tan and black color scheme.

The X-Trail Premium Concept is fitted with seats wrapped in a various premium leathers – the head rest and seat sides are covered in tan colored leather with a ‘cloud effect’ design while the central section of seat back and base are wrapped in Ultrasuede accentuated with gold pearl leather piping.

Furthermore, the dashboard and door trim featured black carbon fiber finishing and matt chrome black.

Press Release

NISSAN QASHQAI PREMIUM CONCEPT AND NISSAN X-TRAIL PREMIUM CONCEPT

Nissan will showcase two striking special versions of its best-selling crossovers, the Qashqai and X-Trail, at the forthcoming Geneva Motor Show.

Taking the current models as a starting point, Nissan has explored how a more premium and dynamic design interpretation could enhance and extend the appeal of its award-winning crossover range in the future.

The two cars are called the Qashqai Premium Concept and the X-Trail Premium Concept. While they are separate models, the colours, materials and themes which run through them mean they are unmistakably a pair. The Qashqai Premium Concept has been created by Nissan Design Europe (NDE) in the heart of London, while the X-Trail Premium Concept is the work of Nissan’s Global Design Centre (GDC) in Japan.

With crossovers playing such an integral part in Nissan’s continuing success across Europe, these two Premium Concepts showcase Nissan’s desire to extend the target market while acknowledging customer diversity.

Shiro Nakamura, Senior Vice President, Design and Chief Creative Officer, Nissan Motor Co., Ltd. commented: “We allowed the creativity of our design teams to shine through in this two-car project. Ultimately we settled on two designs – which are contrasting but share common themes – as they reveal a new premium character in our crossovers.”

From how the Nissan design language is expressed to the advanced materials are used, both cars offer a fresh take on the widespread appeal of a premium Nissan crossover. Considering the concept of the urban explorer, each Premium Concept has a unique execution and is designed to appeal to a very different customer. The Qashqai has been designed for the ‘Premium Urbanite’, who dreams of a weekend absorbing the cultural highlights of a European destination city such as Geneva, Paris or Rome. The X-Trail is targeted for the ‘Premium Adventurist’, who will be thinking of mountain adventures in the Alps or the Pyrenees.

Common to both cars is a simple yet vibrant colour palette; the stark appeal of black and white, contrasting with a premium golden copper which brings elegance and warmth to the crossover.

Qashqai Premium Concept

Using a contemporary matt black as its dominant colour, the Qashqai Premium Concept cleverly blends design, colour and new materials. High quality premium golden copper-coloured detailing accentuates various points on the body shell – on the wheel arches, around the window line, in the headlamp clusters and on the roof rails – and contrasts sharply with the black to enhance the dynamic silhouette of the exterior. It is further highlighted by the authentic carbon fibre used in lower sections, as well as the bold technical detail of the machined 20-inch wheels. The bumpers and side sills add an overall feeling of sporting performance and integrated quality. The enhanced ‘V-motion’ grille gives purpose to the car’s nose, and is a bold design statement about its premium positioning.

The interior of the Qashqai redefines premium quality in the compact crossover segment, using soft white Nappa leather upholstery, which is usually found in luxury cars, with quilting finish on the central section of seat back and base. The expression of quality is further enhanced by the use of a unique premium golden copper gold weave carbon fibre throughout the interior, with a striking black satin chrome and liquid gloss black on the steering wheel and gear shifter.

X-Trail Premium Concept

In stark contrast to its sibling, the X-Trail Premium Concept uses a matt white paint as its main colour. The bonnet and roof are crafted with deep black matt carbon fibre, giving the car a truly premium yet tough feeling, as well as a lightweight impression. The high contrast of the white and black emphasises the line which starts from the ‘V-motion’ grille and continues through the bonnet and side to the rear of the car. This contrast also reflects the rugged ‘go-anywhere’ nature of the adventurous X-Trail. The premium golden copper colour is featured on the front skid plate – drawing the viewer’s eye towards it, to enhance the feeling of protection – and on the 20-inch wheels. The body claddings and over fenders are painted in gloss black, a sophisticated touch which lifts the X-Trail beyond other adventure-oriented crossovers.

The interior upholstery is premium leather, with a natural tan and black colour scheme that reflects the car’s appeal to adventurous customers. The seats are tailored in a combination of premium leathers; tan coloured leather with a ‘cloud effect’ design on the head rest and seat sides, plus Ultrasuede® accentuated with gold pearl leather piping on the central section of seat back and base. On the dashboard and door trim, black carbon fibre finishing and matt chrome black are used, giving the interior space a premium sports appeal.

Thanks to the close collaboration between Nissan’s Japanese and European design studios, the Qashqai Premium Concept and X-Trail Premium Concept explore the potential of an exciting new level of personalisation in the crossover sector, promoting a much greater level of self-expression within the ownership experience. The result is that every occupant in either car – whether they are a passenger or the driver – receives an identical premium and dynamic experience.

Mamoru Aoki, Executive Design Director, Nissan Motor Co., Ltd. added: “As the pioneer of this sector, Nissan will continue to push the boundaries and explore creative solutions to fulfil the broad range of the needs of the aspirational customers in Europe.”

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