The all-new Kia Optima Plug-in Hybrid will likewise be premiered in the prestigious 2016 Geneva Motor Show. A key feature to this new vehicle is its new hybrid powertrain, which the company will introduce in all its D-segment line-up highlighting the company’s effort in providing low-emission options for buyers.
This new Optima Plug-in Hybrid can go 33 miles of pollution-free travel using an all-electric power, which is a longer pure electric range then pervious hybrid models. This is achieved by the higher battery capacity of the vehicle while a highly efficient 2.0-litre GDI (gasoline direct injection) engine provides additional power when needed.
This efficient combination results in a low CO2 emission of just 37g/km. Michael Cole, Kia Motors Europe Chief Operating Officer, stressed the need for Kia to join the hybrid market in Europe noting that hybrid sales for the last five years alone have more than doubled.
By 2020, Europe’s hybrid sales will reach 700,000 cars. Cole said the introduction of the new Optima Plug-in Hybrid is well-timed to meet the surge in demand for low-emission cars and spearheads Kia’s 2020 target of increasing fuel efficiency by 25% compared to 2014 figures.
Cole said that the new Plug-in Hybrid powertrain makes it possible for the car to maintain a low operating cost while providing a cleaner mobility option. Coupled with an attractive design, the new hybrid will surely be a serious consideration in the fleeting requirements for corporate buyers as well as individuals.
Kia’s design-based evolution was first started in 2010 with the introduction of the last-generation Kia Optima and is further improved with the recent launch of the all-new Optima model. This latest Plug-in Hybrid model marks another phase of Kia’s design evolution as the car leads Kia’s efforts in providing high quality, high performance cars with lesser environmental impact.
Setting the hybrid apart from its conventionally powered counterpart are visual improvements that not only reflect its more progressive hybrid powertrain, but likewise provide a greater aerodynamic to the hybrid. In addition, the all-new Optima Plug-in Hybrid features the latest in driver assistance technologies, boosting driving safety and engine performance.