The motoring world is abuzz with excitement on the March 1 global premier of the all-new Kia Optima Sportswagon during the 2016 Geneva Motor Show. This would be Kia's first D-segment tourer, with the D-segment being the European Commission classification for large cars, and is inspired by the 2015 SPORTSPACE concept which made its debut last year during the 2015 Geneva Motor Show.
Optima Sportwagon bears a striking resemblance to the well-received 2016 Optima Saloon in terms of exterior appeal and the premium interior. However, being a wagon, it has that added cargo capacity which makes it more practical and certainly more appealing to those tourer-inclined buyers. Michael Cole, Chief Operating Officer of Kia Motors Europe, explains that the Optima Saloon signals the brand's design-focused shift for its next generation vehicles.
The SPORTSPACE concept was just a prelude as to what Kia planned to do next with the high-successful Optima Saloon which is to morph it into a sporty station wagon to introduce more practicality and style. For the moment, this eye-catching Sportswagon seems to be specifically targeted to the European market.
Cole stressed that the wagon is a very important product for Europe, given the market statistics that two thirds of D-segment sales (large cars) and up to three quarters of all fleet sales are tourer or wagon sales.
The Optima Sportswagon is then positioned as Kia's bet to this highly lucrative segment with the hopes that the wagon's catchy style and impressive performance would reel in new private and corporate buyers. A choice of petrol or diesel powertrains, which include a high-powered GT model is available for the Optima Sportswagon. It will also be equipped with safety assistance and infotainment features providing comfort as well as safety to its occupants.
A range of Euro 6-complaint petrol and diesel engines are available for this model. Specifically, the customer is faced with the choice of either 1.7 litre CRDi diesel or the 2.0 CVVL petrol with the GT models being equipped with Kia's new 2.0 litre turbochared pertol direct injection engine.