Audi TT is most-talked vehicle during the 2014 Geneva Motor Show

Article by Anita Panait, on March 13, 2014

It’s a double win for the third-generation Audi TT at the Geneva Motor Show. It finished No. 1 in online stories and blogs and was also the most mentioned vehicle in social media, according to a study by Kantar Media. Kantar said the TT was mentioned in 6.04 percent of all the online stories and blogs from journalists covering the Geneva Motor Show.

It is followed by the new Ferrari California T (5.96 percent) and the Mercedes-Benz S-class coupe (4.73 percent).  Rounding up the top five are the Peugeot 108 (4.45 percent) and the Renault Twingo (4.12 percent).

The unveiling of Audi TT also accounted for a show-best 4.36 percent of all social-media buzz. It is followed by the Ferrari California T (3.00 percent) and the Honda Civic Type-R (2.24 percent). The McLaren 650S was fourth (2.10 percent) followed by the Lamborghini Huracan (1.67 percent).

Among the brands, Audi had the largest amount of online chatter, with a mention in 6.2 percent of all Web news stories and blogs from the Geneva auto show, according to Kantar. It was followed by BMW (5.9 percent), Volkswagen (5.8 percent), Ferrari (5.3 percent) and Ford (4.3 percent).

Audi also was the most mentioned brand on social media as it accounted for 9.1 percent of feedbacks on Facebook, Twitter, forum posts and comments on sites like YouTube. It was followed by the VW brand (6.1 percent), Ferrari (6.0 percent) and McLaren and Honda (both 4.2 percent).

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