Audi TT is most-talked vehicle during the 2014 Geneva Motor Show

Article by Anita Panait, on March 13, 2014

It’s a double win for the third-generation Audi TT at the Geneva Motor Show. It finished No. 1 in online stories and blogs and was also the most mentioned vehicle in social media, according to a study by Kantar Media. Kantar said the TT was mentioned in 6.04 percent of all the online stories and blogs from journalists covering the Geneva Motor Show.

It is followed by the new Ferrari California T (5.96 percent) and the Mercedes-Benz S-class coupe (4.73 percent).  Rounding up the top five are the Peugeot 108 (4.45 percent) and the Renault Twingo (4.12 percent).

The unveiling of Audi TT also accounted for a show-best 4.36 percent of all social-media buzz. It is followed by the Ferrari California T (3.00 percent) and the Honda Civic Type-R (2.24 percent). The McLaren 650S was fourth (2.10 percent) followed by the Lamborghini Huracan (1.67 percent).

Among the brands, Audi had the largest amount of online chatter, with a mention in 6.2 percent of all Web news stories and blogs from the Geneva auto show, according to Kantar. It was followed by BMW (5.9 percent), Volkswagen (5.8 percent), Ferrari (5.3 percent) and Ford (4.3 percent).

Audi also was the most mentioned brand on social media as it accounted for 9.1 percent of feedbacks on Facebook, Twitter, forum posts and comments on sites like YouTube. It was followed by the VW brand (6.1 percent), Ferrari (6.0 percent) and McLaren and Honda (both 4.2 percent).

If you liked the article, share on:

Comments

Recommended

Lexus stunned the audience at the 2017 North American International Auto Show with its fifth-generation 2018 Lexus LS flagship sedan. The new generation of Lexus’ flagship sedan raised the bar...
by - February 20, 2017
German premium carmaker Mercedes-Benz will commence deliveries of its new 2018 Mercedes-Benz E-Class Coupe in March, after introducing this luxury sports car in December 2016 and unveiling it at the...
by - February 20, 2017
Do you know that world-renowned Italian design and engineering studio Italdesign once engaged in small series production? According to the company, it was involved in the small series production of...
by - February 20, 2017
Italian car maker Pagani Automobili had been involved in a teasing game about the open-air version of its Huayra. But now, the game is over, and Pagani is heralding another...
by - February 18, 2017
During the past several days, speculations have come out on the F12berlinetta’s successor. Spy shots with clothed-covered Ferrari have sprouted everywhere including rumors about its specs. Majority of the sources...
by - February 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries