Audi TT is most-talked vehicle during the 2014 Geneva Motor Show

Article by Anita Panait, on March 13, 2014

It’s a double win for the third-generation Audi TT at the Geneva Motor Show. It finished No. 1 in online stories and blogs and was also the most mentioned vehicle in social media, according to a study by Kantar Media. Kantar said the TT was mentioned in 6.04 percent of all the online stories and blogs from journalists covering the Geneva Motor Show.

It is followed by the new Ferrari California T (5.96 percent) and the Mercedes-Benz S-class coupe (4.73 percent).  Rounding up the top five are the Peugeot 108 (4.45 percent) and the Renault Twingo (4.12 percent).

The unveiling of Audi TT also accounted for a show-best 4.36 percent of all social-media buzz. It is followed by the Ferrari California T (3.00 percent) and the Honda Civic Type-R (2.24 percent). The McLaren 650S was fourth (2.10 percent) followed by the Lamborghini Huracan (1.67 percent).

Among the brands, Audi had the largest amount of online chatter, with a mention in 6.2 percent of all Web news stories and blogs from the Geneva auto show, according to Kantar. It was followed by BMW (5.9 percent), Volkswagen (5.8 percent), Ferrari (5.3 percent) and Ford (4.3 percent).

Audi also was the most mentioned brand on social media as it accounted for 9.1 percent of feedbacks on Facebook, Twitter, forum posts and comments on sites like YouTube. It was followed by the VW brand (6.1 percent), Ferrari (6.0 percent) and McLaren and Honda (both 4.2 percent).

If you liked the article, share on:


Login or Create new account to add a comment!


After seeing spy shots only last year, what we thought was the new Meriva MPV turned out to be something else entirely. Opel welcomes the new Crossland X, its newest...
by - January 19, 2017
The 2017 Opel Insignia Grand Sport, one of the newest members of the all- wheel drive set-up, is set to hit the roads this winter. Opel’s latest flagship model has...
by - January 18, 2017
McLaren has officially confirmed the arrival of the second generation of its Super Series. No, McLaren hasn’t unveiled the next-gen Super Series, but it has confirmed that it will take...
by - January 6, 2017
Nearly two weeks after teasing us with two rendered illustrations of the next generation of the Kia Picanto small car, the South Korean carmaker has released official images of the...
by - January 6, 2017
The Lamborghini Huracán LP 610-4 Avio had its premiere at the 2016 Geneva Motor Show together with the Lamborghini Centenario. The special edition vehicle will only be available in 250...
by - March 15, 2016

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Subscribe to our newsletter!