Chevrolet Cruze Hatchback debut announced for the 2011 Geneva Motor Show

Article by Christian Andrei, on February 1, 2011

As you may know already, Chevrolet unveiled the Cruze Hatchback Concept at the Paris Motor Show and due to the positive feedback received for the new car it announced today that it will unveil the production version of the vehicle in March at the 2011 Geneva Motor Show. As expected, the car will follow the same design line as the concept version and promises to offer one of the biggest load areas in its class as well as a new level of style in order to match its versatility.

Moreover, the car will feature an attractive sweeping coupe roofline as well as short front and rear overhangs, and will enjoy the same dynamics as the saloon model. Under the hood, we will find a new range of engines, with the range-topping diesel unit capable to deliver 163 PS and mated to the standard six-speed manual gearbox. Same engine is also found on the 2011 Chevrolet Orlando.

One can say that the Cruze is already a winner considering that it has won both the British Touring Car Championship and World Touring Car Championship. Chevrolet though believes that this is not enough and that is why at the upcoming Geneva Motor Show, it will be unveiling a version that the brand hopes will bring even more success in terms of sales.

This new model is built on the style of the Cruze Hatchback concept. This same concept was first shown at last September’s Paris Motor Show where industry commentators and show attendees gave it plenty of praise. The Cruze has what can be considered as one of the biggest load areas for its segment.

The new hatchback body however will not only bring with it a high level of practicality as it comes with even more styling to match its versatility. It has short overhangs on the front and rear and features an attractive wide coupe roofline. While this gives it a dynamic stance that is similar to the saloon, it also makes it sleeker.

The new variant will be equipped with a new collection of engines that includes the top-of-the-line diesel unit that is found inside the Orlando, capable of delivering 163 PS and mated to the six-speed manual gearbox.

According to Mark Terry, Chevrolet Managing Director, the brand has four planned major model launches that it hopes will positively benefit its U.K. product line-up. The company also hopes that the Camaro will draw attention to the whole range, he continued. In addition to the Orlando, the New Aveo, and New Captiva, the Cruze hatch is expected to give customers greater versatility and choice.

This is in addition to offering the great value and quality finish that its many customers have come to expect. It will also allow the company to increase its presence in this hotly contested flee market. Ever since the four-door Cruze was released sometime during the mid-2009, the company worked in order to meet customer demands. Sales expectation around the globe, and even the U.S., has been good and this includes the fact that the model just went to production phase.

In addition to performing really well in charts, it also achieved success when it comes to motor sport. When the Cruze ran in its first motorsport trace, it was driven by legendary racer Jason Plato who managed to eventually win the British Touring Car Championship.

Chevrolet team meanwhile also took home the World Touring Car Drivers and Constructors Championships. Mr. Terry revealed that motorsport has long been a part of the brand’s DNA. This latest model of the Cruze is proof that the brand applies the data it has gathered in order to create new cars. Sales for the Cruze Hatchback are expected to begin in the summer of 2011 with prices and exact specifications to be confirmed at a later date.

Press Release

Exciting five-door variant of race-bred Chevrolet will make Geneva debut

With both the British and World Touring Car Championship titles in its armoury, the Cruze is already a winner – and at the Geneva Motor Show, Chevrolet will pull the wraps off the variant that will bring it even greater success in the sales charts.

The newcomer will draw styling influences from the Cruze Hatchback concept previewed at the Paris Motor Show last September, which achieved plenty of praise from showgoers and industry commentators alike.

For while the new hatchback body might bring extra practicality to the Cruze, which already has one of the biggest load areas in its class, it brings new levels of style to match its versatility. With its attractive sweeping coupe roofline and short front and rear overhangs, it enjoys the same dynamic stance as the saloon model, but with even greater sleekness.

It will also be offered with a new range of engines, with the range-topping diesel unit the same as that of the newly-launched Orlando, with 163PS and a standard six-speed manual gearbox.

"The Cruze Hatchback will give us a huge opportunity in the UK," said Chevrolet Managing Director, Mark Terry. "This year alone, we've got four major new model launches that will have a significant positive impact on our product line-up in the UK, as well as the Camaro to cast a halo over the rest of our range.

Alongside Orlando, the New Captiva and New Aveo, the Cruze hatch delivers greater choice and versatility to our customers, and as well as offering the same great value and quality finish that our retail customers are used to, it will give us a far greater presence in the hotly contested fleet market."

Chevrolet has worked flat out to keep up with demand for the Cruze four-door since it went on sale in mid-2009, exceeding sales expectations across the globe, including in the USA where it has recently gone into production.

As well as performing well in the sales charts, it has enjoyed huge success in motor sport. Legendary tin-top racer Jason Plato won the British Touring Car Championship in the Cruze in its first ever season in the sport, while the Chevrolet team also took home the World Touring Car Drivers and Constructors Championships.

"Motor sport is part of Chevrolet's DNA," added Mr Terry. "What we learn on the track is passed down to our road cars, and this latest incarnation of Cruze proves that."

The Cruze Hatchback will go on sale in the UK in the summer of 2011, with prices and exact specifications to be confirmed nearer the time.

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