Chrysler and Lancia to share the same stand at Geneva

Article by Christian Andrei, on February 28, 2010

At next month's Geneva Motor Show, we'll witness the integration of two brands -- Chrysler and Lancia -- as they will share a stand and host a joint press conference. The two brands actually don't have new cars to debut in Geneva. Lancia is thinking whether to display a Chrysler-badged Lancia Delta that was showcased at the Detroit auto show in January.

Details of the shared product portfolio of the two brands in Europe will be decided by the end of 2010.

It's likely that Lancias will be sold only in Italy where sales are strong. For the rest of Europe, Chrysler will sell its own cars and rebadged Lancias.

Fiat, which owns 20% of Chrysler Group, is thinking whether to integrate the Chrysler brand with its near-premium Lancia marque to expand the product offerings of both brands without huge investments.

Last Dec. 22, Sergio Marchionne, CEO of Fiat and Chrysler, revealed its product plan, which includes the importation of four Chrysler models from North America that will be rebadged as Lancias for launch in Italy in 2011.

These four products would be versions of the re-engineered Sebring sedan and convertible, the freshened Town & Country minivan and the redesigned 300C sedan.

If you liked the article, share on:


Login or Create new account to add a comment!


McLaren has officially confirmed the arrival of the second generation of its Super Series. No, McLaren hasn’t unveiled the next-gen Super Series, but it has confirmed that it will take...
by - January 6, 2017
Nearly two weeks after teasing us with two rendered illustrations of the next generation of the Kia Picanto small car, the South Korean carmaker has released official images of the...
by - January 6, 2017
The Lamborghini Huracán LP 610-4 Avio had its premiere at the 2016 Geneva Motor Show together with the Lamborghini Centenario. The special edition vehicle will only be available in 250...
by - March 15, 2016
At the 2016 Geneva Motor Show, Ford introduced the new Vignale vehicles and the accompanying exclusive customer service that comes with these high end vehicles. The company introduced the new...
by - March 9, 2016
Ford offered us a glimpse of what the company’s future top-end SUVs could look like with its recently unveiled Ford Kuga concept seen at the 2016 Geneva Motor Show. Ford’s...
by - March 9, 2016

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Subscribe to our newsletter!