French carmaker Citroen and French fashion house Courreges have partnered to create a car inspired by the Citroen e-Mehari. The Citroen e-Mehari by Courreges concept car is an all-electric four-seat cabriolet that exemplifies the values being triumphed by the two French brands.
For instance, Citroen is advancing the creativity, freedom and optimism, which are also part of the philosophy of the French fashion house. Just as Courreges revolutionized the fashion world of the 60s and the 70s, Citroen reformed the motoring world with the Mehari, which was launched in 1968.
Both brands are driven by free-thinking visionaries and both share the essence of freedom, creativity and youth. Realizing that the Courreges carries the same values it has, Citroen approached the fashion house to collaborate on transforming the new e-Mehari model into a distinct yet gleaming creation.
Citroen proposed to create a partnership that would make the e-Mehari a trend-setter, more playful yet more fashionable. Citroen was good enough to persuade the top men at Courreges -- Jacques Bungert and Frédéric Torloting who both are believers of crossover between different creative fields – to accept the challenge and called in their design studio.
The design studios of Courreges and Citroen then worked hand-in-hand to run development work on the new concept car. During the course of development of the new vehicle, both Citroen and Courreges banked on their desire to come up with new designs while using advanced materials to create a visually exciting car that is as practical as it is beautiful and modern. The result is a concept car – the Citroen e-Mehari by Courreges – that is dynamic, free and powered by a lithium metal polymer battery.