Citroen and Courreges work together to create e-Mehari by Courreges concept car

Article by Christian Andrei, on March 1, 2016

French carmaker Citroen and French fashion house Courreges have partnered to create a car inspired by the Citroen e-Mehari. The Citroen e-Mehari by Courreges concept car is an all-electric four-seat cabriolet that exemplifies the values being triumphed by the two French brands.

For instance, Citroen is advancing the creativity, freedom and optimism, which are also part of the philosophy of the French fashion house. Just as Courreges revolutionized the fashion world of the 60s and the 70s, Citroen reformed the motoring world with the Mehari, which was launched in 1968.

Both brands are driven by free-thinking visionaries and both share the essence of freedom, creativity and youth. Realizing that the Courreges carries the same values it has, Citroen approached the fashion house to collaborate on transforming the new e-Mehari model into a distinct yet gleaming creation.

Citroen proposed to create a partnership that would make the e-Mehari a trend-setter, more playful yet more fashionable. Citroen was good enough to persuade the top men at Courreges -- Jacques Bungert and Frédéric Torloting who both are believers of crossover between different creative fields – to accept the challenge and called in their design studio.

The design studios of Courreges and Citroen then worked hand-in-hand to run development work on the new concept car. During the course of development of the new vehicle, both Citroen and Courreges banked on their desire to come up with new designs while using advanced materials to create a visually exciting car that is as practical as it is beautiful and modern. The result is a concept car – the Citroen e-Mehari by Courreges – that is dynamic, free and powered by a lithium metal polymer battery.

Exterior Design

Since the Citroen e-Mehari already features a strong personality that exudes freshness, fun and style, Courreges did not have a hard time to come up with its own version of the electric vehicle.

To stay true to its stylish endeavors, Courreges focused the styling of the Citroen e-Mehari on the color white. In fact, the Citroen e-Mehari by Courreges is wrapped in white.

Moreover, its four wheels are also finished in white but with a strip in contrasting bright orange, thereby underscoring the design of the central safety hoop. Furthermore, the rear hoop has been removed and replaced by two side straps to open up more space.

Interior Design

Continuing the exterior theme of the Citroen e-Mehari by Courreges, the interior features door linings in luxurious white leather while its dashboard and rear seats in the back feature square architectural shapes.

Likewise, the cabin’s leather-lined floor is wrapped with white mats. The interior also features a bright orange vinyl trim that flows across the dashboard and along the typically shaped air vents.

This white/bright orange color combo is also present on the door handles. Aside from a single-spoke, monochrome steering wheel, the Citroen e-Mehari by Courreges comes with four full-size high-standing seats as well as a plexiglass roof with a frosted finish.

It features a boot space – covered by a rear flap – that comes with an exclusive line of luggage, including three made of white leather and bright orange vinyl trim. Aside from being stylish and environment-friendly, the Citroen e-Mehari has been known to be capable of all-track access, thanks mainly to its high-standing chassis.

Aside from its versatility, the Citroen e-Mehari comes with a striking appearance that is enough to turn heads even in the most fashionable locations.

With a vitality matched by no one, the Citroen e-Mehari by Courreges is essentially a good blend of beauty, fashion and usability – all rooted in the value of optimism shared by both Citroen and Courreges brands.

Powertrain

Powering the Citroen e-Mehari by Courreges concept car is an e-Mehari electric propulsion system that gets its juice from LMP (lithium metal polymer) batteries from the Bolloré group. This system allows the concept to travel up to 200 km (urban-cycle vehicle range) and reach speeds of up to 110 km/h.

Once the battery empties its power, it can be recharged for eight hours using a dedicated 16 A charging station at a home station or at a public station.

When using a standard 10 A domestic power outlet, the battery gets recharged after 13 hours. Since it is a full-electric concept car, Citroen e-Mehari by Courreges offers drivers a noise-free and stress-free ride with the innate openness typical of cabriolets – all perfect for those seeking a vehicle that reinterprets the definition of freedom.

Press Release

Citroen e-Mehari by Courreges Concept

Some 50 years after Méhari appeared on the scene in May 1968, two visionary french Brands teamed up on an exciting project: Citroën e-Mehari by Courrèges concept car. It's based on Citroën e-Mehari, unveiled in December 2015, a car inspired by its no less revolutionary forebear. Citroën e-Mehari is an all-electric four-seater cabriolet. It's fun, modern, environment-friendly, and eminently true to the values of creativity, freedom and optimism that Citroën has been advancing since nearly a century ago.

Very similar values are held by french fashion House Courrèges, whose modern, innovative creations have always radiated brightness and optimism. Courrèges revolutionized the fashion world of the sixties and seventies, just like Citroën revolutionized the motoring world with its legendary Méhari, released in 1968. Both share the spirits of freedom, youth and creativity. Courrèges, like Citroën, is a Brand driven by free-thinking visionaries.

This realization prompted Citroën to approach Courrèges with a project to sublimate new e-Mehari model into an exclusive and luminous creation. It would be fashionable, playful and electric, a trend-setter in every sense of the term, naturally enough given the background and reputation of this emblematic Brand. Courrèges bosses Jacques Bungert and Frédéric Torloting, who "believe very strongly in the crossover between different creative fields", took up the idea and called in their design studio, which would liaise with the Citroën Design Centre to run development work on the concept car.

With this project, both partners are expressing a desire to invent new designs, using materials of tomorrow to come up with works that combine outstanding beauty with practical usability. It's a quest for modernity, for a radical departure from classic norms, but firmly rooted in real life as it is lived, with a touch of sportslike elation and a strong sense of poetry. The partnership would yield a concept car abounding in energy, bathed in light, open to the world outside, and powered by an innovative lithium metal polymer battery.

Citroën e-Mehari styled by Courrèges, White light

Citroën e-Mehari is an electric car with strong personality traits of fun, freshness and colour. Because it was designed from the outset to be inherently fashionable, Citroën had no difficulty giving Courrèges complete freedom to deliver its own interpretation of the car. The result is Citroën e-Mehari styled by Courrèges concept car, with its play of colours and materials focused on the colour White, true to both Méhari spirit and the inimitable Courrèges style.

Citroën e-Mehari styled by Courrèges keeps e-Mehari door motif, with its grooves harking back affectionately to the corrugated bodywork of original Méhari. It's clothed as if in a sumptuous White dress. Not only the body is in White, but the four wheels are too. There's just a strip in bright Orange, for contrast, starting from nothing at the wheels to come and underscore the design of the central safety hoop. The rear hoop is replaced by two side straps, to free up even more space.

For the ultimate in comfort and exclusive refinement, the interior features door linings in luxurious White leather, and the dashboard and seats in the back, take on deliberately square architectural shapes. The colour bright Orange reappears in the form of an exuberant vinyl trim running across the dashboard and along the characteristically shaped air vents. The White/bright Orange combination is also seen on the door handles. The single-spoke, monochrome steering wheel is highly original, as is the leather-lined floor with its White mats.

The charismatic style of Citroën e-Mehari styled by Courrèges in no way lessens the practicality or playfulness inherent to Citroën e-Mehari. The car has four full-size, high-standing seats, a plexiglas roof with frosted finish opening wide to the outside world. A rear flap for accessing the boot area opens on an exclusive line of luggages, including 3 models made of White leather and bright Orange vinyl trim in complete harmony with the vehicle.

All-electric, naturally

Citroën e-Mehari is an innovative, offbeat, ultramodern, all-electric car that draws inspiration from the unique spirit of freedom articulated by the original Méhari of 1968.

Citroën e-Mehari styled by Courrèges concept car harnesses e-Mehari all-electric technology using LMP® (lithium metal polymer) batteries developed by the French engineering expertise of the Bolloré group. Top speed reaches 110 km/h and urban-cycle vehicle range 200 km. Full battery recharge takes 8 hours at a dedicated 16 A charging station (home station or public station such as Autolib) or 13 hours from a standard 10 A domestic power outlet. Citroën e-Mehari styled by Courrèges concept car offers an incomparable, stress-free and noise-free motoring experience. It's a unique sense of freedom perfectly attuned to the modern age: wind in your hair with the quiet that only electric power can give!

Irreverent little Citroën e-Mehari is a true pacesetter. It's capable of all-track access, with its high-standing chassis. Its versatility and stunning looks make it equally at home in the most select neighbourhoods of the capital and the most fashionable coastal resorts. Citroën e-Mehari styled by Courrèges concept car stands for joie de vivre. Beauty is ably backed by usability to open up a whole new alternative angle on motoring pleasure, rooted in one of the essential values shared by the Brand Citroën and Courrèges: optimism.

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