Fiat announces 500 GQ Edition for 2013 Geneva Motor Show

Article by Christian A., on February 28, 2013

The special series Fiat 500 GQ – a collaboration between the automaker and Gentlemen's Quarterly – will make its world debut at the Geneva International Motor Show. Gentleman's Car was built with the help of the Gentlemen's Quarterly, a men's magazine that Condé Nast edits, setting the style and culture trends throughout the globe every month.

Fiat’s booth will display a showcar of the new version. This model will go on sale next June. This model can be distinguished with its exclusive and refined two-tone matt grey/carbon black livery. The new special series that will be available soon is based on the 500S.

However, its exterior is different when it comes to the two-tone paintwork (metallic grey/black), the chrome-plated mirror covers, the specific 16" alloy rims and the 'GQ' logo on the pillar. It also comes with several exclusive features of this version such as an orange 500 logo on the hub caps, orange brake callipers (just on the 100 HP 1.4 engine version) and grey aesthetic liner.

The orange Fiat 500 GQ logo can be seen on the dashboard and leather seats with matching stitching. Particularly, the new upholstery was created to have the best possible ergonomics, ensuring comfort and character in just one solution.

Gentleman's Car gets the sports pedal unit with aluminium effect and the leather gear knob. The new Fiat 500 GQ is offered in the saloon and convertible configurations. It is available with the 69 HP 1.2, 85 HP 0.9 TwinAir and 100 HP 1.4 petrol engines. It also comes with the 95 HP 1.3 MultiJet (all mated to a manual gearbox).

The Fiat 500, designed by famed Italian vehicle designer Dante Giacosa, was introduced to the auto market on July 4, 1957, a time when people have already recovered from the effects of World War II. The Fiat 500 marked the end for period of dramatic product renewal at the carmaker. At the same time, the Fiat 500 heralded a new era in which the brand experienced success after success -- a time that is regarded as one of the best in Fiat’s history.

This history of the Fiat 500 runs parallel with its latest iteration. While it marks the end of an extraordinary rebirth in the past few years, its stylistic and technological elements herald a new era of expansion, paving way to a new chapter on the carmaker’s rich history.

As created, the latest version of the Fiat 500 is not just another interpretation of the iconic car that pays tribute to its legendary past. This is because when Fiat developed the new 500, its goal wasn’t to design a car that looks like a 500, but to create a vehicle that could be the 500. The new Fiat 500 creates a new path for a groundbreaking process in different fields that customers consider as important; thereby the brand makes clear its ambition for its future positioning. Of course, the new Fiat 500 pays tribute to the original 500 both in shape and function, allowing the latest iteration to convey the emotions and memories typical of icons.

Despite its deep connection to the past, the new Fiat 500 is laden with an array of innovations that are entirely new for such a product. For instance, the development of the new 500 and of its marketing plan enjoined not only people at Fiat but also more than 3,000,000 fans and enthusiasts who submitted their ideas to the project through the www.500wantsyou.com Web site.

This project marks a new cultural approach to relations between Fiat and its customer, making the carmaker one of the most open organizations that offer a product according to the public. In a sense, the new Fiat 500 could be considered as “the car of the people, by the people.” After all, this approach to the project has democratized access to contents and technologies that previously were never available in the segment.

Press Release

Fiat 500 GQ

The Geneva International Motor Show witnesses the world début of the special series Fiat 500 GQ resulting from the collaboration with Gentlemen's Quarterly, the men's magazine edited by Condé Nast which sets the style and culture trends across the world each month. Available for purchase next June, a showcar of the new version will be on exhibit at the Fiat booth. This model stands out for its exclusive and refined two-tone matt grey/carbon black livery.

Resulting from the partnership with the world-famous men's magazine, the Fiat 500 GQ is dedicated to the metropolitan man of the third millennium: a fan of sophisticated aesthetics and uncompromising style, he's a young customer who's always connected to his web community, who enjoys what life throws his way to the full, experiencing the fun, the culture, and the social life of the modern city.

The new special series about to be marketed is based on the 500S, yet the exterior differs in the two-tone paintwork (metallic grey/black), the chrome-plated mirror covers, the specific 16" alloy rims and the 'GQ' logo on the pillar, as well as some exclusive features of this version: an orange 500 logo on the hub caps, orange brake callipers (only on the 100 HP 1.4 engine version) and grey aesthetic liner.

Similarly, the car features the exclusive orange Fiat 500 GQ logo fitted on the dashboard and leather seats with matching stitching. Specifically, the new upholstery was designed to offer the best possible ergonomics, guaranteeing comfort and character in a single solution. The internal look of the Gentleman's Car is completed by the sports pedal unit with aluminium effect and the leather gear knob.

Available in the saloon and convertible configurations, the new Fiat 500 GQ can be equipped with the 69 HP 1.2, 85 HP 0.9 TwinAir and 100 HP 1.4 petrol engines, as well as the 95 HP 1.3 MultiJet (all combined with a manual gearbox).

With the new 500 GQ, the range of the iconic Fiat 500 is completed, having recorded over a million sales across the world since 2007. A genuine expression of style and personality, the 2013 range includes 2 bodies (saloon and convertible) and 5 engine versions (69 HP 1.2, 85 HP 0.9 TwinAir Turbo, 100 HP 1.4 16v, 69 HP 1.2 EasyPower and 95 HP 1.3 MultiJet 16v).

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