Ford will launch crossover version of new Fiesta at the 2011 Geneva Motor Show

Article by Christian Andrei, on February 11, 2011

Ford will launch “a major new vehicle” at the upcoming Geneva Motor Show, believed to be the crossover version of the new Fiesta. This new model is expected to be the replacement of the Fusion in Ford’s model range. In the previous spy shots, it became apparent that this vehicle is a mini-MPV crossover built in the mold of the Nissan Note and Renault Modus. Last year, the car was spied to have had its ride height raised and its front and rear tracks getting wider.

According to rumors, the new car is called B-Max. In Geneva, the new model will be displayed beside a plug-in hybrid C-Max Energi and Focus Electric, which were both launched in the Detroit auto show last month. The appearance of Ford’s Vertrek concept in Geneva will also mark its debut in Europe.

On the other hand, it’s the global debut of the new Ranger Wildtrak. Ford promises that the new Ranger Wildtrak, which is scheduled to go on sale in the UK by the end of the year, will be “easier, safer and more fun to drive than ever before.” Other models that will seen in the Geneva show include the new Fiesta WRC car, as well as model variants of the Mondeo, S-Max, Galaxy and Ka.

Group vice president for global product development Derrick Kuzak shared that the Ford Fiesta was developed not just for customers but with customers as well. The Ford Fiesta, he continued, manages to meet the demands of customers across global markets like good use of space, fuel economy, and of course, a high-spirited performance. The arrival of the Ford Fiesta to North America remains to be anticipated and with the Fiesta Movement program, there is also strong consumer awareness.

In addition, there are about 100 social media experts sharing their own experience of driving on American roads the European Fiestas. Because of this, the Fiesta has garnered at least 5.5 million views on YouTube and has more than 675,000 views on Flickr. Even when not moving, the kinetic design of the Ford Fiesta reveals a sense of movement and completely complements the character elements that mirror the brand’s global identity.

With this, the Ford Fiesta is able to show that it has its own individuality, style, and confidence. The Fiesta in fact aims for a mind-set that is considered as youthful "design progressive". This is a consumer group that considers diversity and style as high-value assets. According to Ford Fiesta design manager Kevin George, influential and potential customers of the Fiesta can easily relate to the brand’s 'energy in motion' design philosophy as it echoes their very own lifestyle and personal outlook.

On its front portion, the Fiesta has the global Ford face which centers on the Blue Oval badge on its grille and is just above the signature lower grille opening shaped like an inverted trapezoid. These different subtle cues provide familiarity across the brand’s portfolio. It allows for an aesthetic link between the Fiesta, midsize fuel-efficient Fusion, and Ford Taurus. The face of the Fiesta also gets its eyes from the elongated and extensive headlamps.

These same headlamps not only frame but also connect the hood to the already sculpted and muscular fenders on the front. The Fiesta is available as a four-door sedan or a sporty five-door hatchback, ensuring that occupants and their equipment have enough space. At the back of the vehicle is where the different design elements come together. This includes the chamfered rear liftgate glass and the low roofline that sweeps to the spoiler.

In addition the taillamps have that honeycomb detail and is mounted high on the corners. The quarter panels on the rear are muscular and have been wrapped tightly. They even manage to draw attention to the wheels and the vehicle’s confident stance. With nine new vivid colors available, this enhances the design of the Fiesta even further. Choices include Blue Flame to Lime Squeeze and up to Bright Magenta.

This extensive color palette inspires individuality and offers more colors compared to those in the same class. While the exterior of the Fiesta is indeed extraordinary, it is the same on the interior. The use of comfortable materials, contrasting colors, and sculpted surfaces, ensure that the cabin is as individual as the driver. The central point of Fiesta’s interior is the instrument panel centerstack which was designed to be familiar and as useful as that of a mobile phone’s keypad.

The North American version of the Fiesta has the first-row bucket seats with the second-row seat allowing for a 60/40 split. Depending on the trim level, the seating surfaces can come in either leather or cloth but regardless they offer comfort, individuality, and style.

The high series Fiesta even offers leather that contrasts with its accent color piping. Providing a sense of harmony are the centerstack layout and the sculpted surfaces. With the available ambient lighting, comfort zone seating, and innate switchgear placement, the driver can maximize the mood especially with the seven complementary colors for the interior accent lighting, which comes in three intensity levels.

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