Ford is set to introduce its next-generation global Ford Focus 5-door model in Europe, including the new wagon variant of the car, at the Geneva Motor Show. Production of the vehicle in Europe and North America for the new Focus range will begin at the same time in late 2010. The first units are expected to go on sale in the first months of 2011.
Meanwhile, Ford is also set to start production in Asia, Africa and South America. John Fleming, Ford of Europe Chairman and CEO, said that the Ford Focus range's strength in Europe has always been its wagon, which comes in second only to the five-door.
With the wagon, customers can have extra space and flexibility but they also get the technology, great driving dynamics, and superb styling. Moreover, Ford said that it will develop a Focus global performance vehicle, most likely with the RS designation, which will be equipped with a version of the 4-cylindered EcoBoost engine family.
Derrick Kuzak, Ford's group vice president of Product development, said that the company aims to reassure enthusiasts of Focus performance models that there's a plan in store for them too. He added that Ford is committed to deliver an "exciting performance model" of the new Focus on a global basis and using a version of its advanced new Ford EcoBoost petrol direct-injection turbo engine.
Very few details are currently available but he asserted that Ford realizes the importance of this model on the Focus line-up, especially for customers in Europe.
Ford disclosed that the Focus wagon was created with the intention of showing the different technologies, fuel efficient powertrains, high level of craftsmanship, and great driving quality that are to be expected in its new C-cars.
Though the Focus wagon will only be launched in Europe, it will debut in the same Candy Red body color of the five-door Focus that was shown during the North American International Motor Show held in Detroit last January.
For the Geneva launch, the Focus comes finished in modern Hot Mustard, which is a new shade and is described to be a rather dark metallic yellow. Ford Product Development VP Derrick Kuzak shared that as the C-segment was developed, the company realized that customers had clear preferences for the six body styles and this not only varied by region but within a region as well.
China and Russia for instance prefer the four-door while Spain and Britain want the five-door version, and in all likelihood, the five-door is also what North American customers want as well, Kuzak noted. The main strategy of the segment then was to concentrate its efforts on meeting the expectations of different buyers around the world, Kuzak concludes.