Ford unveiled today the brand new 2012 Focus Wagon, a new car set to make its official debut at the Geneva Motor Show. The new vehicle is very important for the European market as the manufacturer confirmed the fact that about one-third of all Focus customers select this body style while in other markets such as Italy and Germany, the Focus Wagon represents more than 50 percent of all Focus vehicles sold.
The new model adapts the same kinetic themes seen on the four- and five-door models, which were unveiled back in January at the Detroit Auto Show.
Ford also confirmed the fact that the new platform used by the new wagon will be used to underpin at least 10 vehicles that will be sold worldwide and will account for 2 million units of production annually by 2012.
The Focus Wagon is the fifth revealed vehicle developed on Ford's new global C-segment platform. The other four vehicles are the Focus C-Max and Grand C-Max compact minivans and the next-generation four- and five-door Focus.
The next vehicle to debut on the same platform is the next-generation Ford Kuga crossover or Escape, the name is not for sure because the manufacturer has not revealed yet if the Kuga name will be used in the United States or whether it will be called the Ford Escape.
The Ford Focus wagon continues to be a key player in the European market considering that a third of Focus customers prefer this model. In the German and Italian market alone, more than 50% of Ford Focus sales have been for this particular version.
Aside from its confident appearance, the design makes a strong statement as it offers the perfect balance between having a practical function and a dynamic appearance. Its roof rails for instance, have been fully integrated and improve on the kinetic design of the wagon.
The tailgate meanwhile efficiently integrates a compact roof spoiler and even has a self-closing function. Generally, the C-car segment of the European market continues to be stable as an estimated five cars are sold in this class, which is about one-third of all the total car sales.
While a number of premium automakers have joined this class over the years, it continues to be one of the most competitive. Over the last ten years though, there has been a breakup in this segment as new bodystyles are being developed that go beyond the standard five-door hatchback, four-door sedan, and even wagon models.
By 2012, it is expected that six bodystyles will cover an estimated 85% of customer requirements for the European c-car segment. These are the small SUV, wagon, five-passenger MAV, seven-passenger MAV, five-door hatch, and the four-door sedan.