Geneva Preview: MercedesSport introduces the new range of individualisation products

Article by Christian Andrei, on February 28, 2010

MercedesSport is the newest label from the German manufacturer and in order to make a proper introduction on the market Mercedes-Benz decided to present the portfolio of elegant and sporty individualisation products for the first time at the Geneva Motor Show.

The new brand brings specially designed light-alloy wheels, a sports suspension and mounted aerodynamic and styling components but there will be initially available for the E-Class Saloon, Estate, Coupe and Cabriolet.

The MercedesSport product range includes new specially designed front aprons, spoiler edges, side skirts, rear and roof spoilers, a diffuser-look rear apron insert and fog lamp louvres.

These have sections painted in high-sheen black and bear the MercedesSport logo. Also, the manufacturer offers a sporty suspension that can lower the vehicle with up to 15 millimeters, as well as a new braking system with perforated brake discs and grey brake calipers bearing the Mercedes-Benz logo, for outstanding deceleration and a sporty look.

Inside, the manufacturer brings a new grippy four-spoke sports steering wheel with perforated leather and a silver contrasting seam, optionally available with shift paddles and heating.

And this is not all! Mercedes-Benz has also a stainless steel pedal cluster, stainless steel door entry panels illuminated in white and bearing the MercedesSport logo and black velours floor mats with an edge border and silver contrasting seam, likewise bearing the MercedesSport logo.

As we said, the new Mercedes Sport accessories will be available for the entire E-Class family (Saloon, Estate, Coupe, Cabriolet) but the manufacturer assures us that these parts will make their debut also on other series.

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