For the first time ever, Swiss watchmaker TAG Heuer has teamed up with an electric sports car company. The result is the 2010 TAG Heuer Tesla Roadster, which will be showcased at the Tesla Motors booth at the Geneva Motor Show. Tesla Chief Designer Franz von Holzhausen created the interior design of this unique electric car, using TAG Heuer design elements.
One of the highlights is a specially designed center console, which is built to host a TAG Heuer concept watch. The unveiling of this watch will be on March 18 in Basel.
In addition, the car features a TAG Heuer Meridiist mobile phone and a one-fifth second Heuer Limited Edition Stopwatch. The Roadster is painted in Foucault Field Gray and very interestingly, it features drawings inspired by the new TAG Heuer concept watch.
In a release, Jean-Christophe Babin, President and CEO of TAG Heuer, said that TAG Heuer has a rich history and expertise with the world's most prestigious racing teams.
Babin also said that TAG Heuer and Tesla are two companies that have achieved the standards of making efficient, socially responsible and stylish products that high-performance drivers aspire for.
According to TAG Heuer President and CEO Jean-Christophe Babin, the company has the knowledge and even the history when it comes to prestigious racing teams. This is however the first time the company has partnered with an electric sports car company.
The company believes that high-performance drivers will continue to look for products that are not only stylish and efficient but socially responsible as well, added Babin. There are only a few companies that can accomplish this, Tesla and TAG Heuer being two of them.
Tesla Motors started to develop the electric sports car since 2004 and continues to be the sole automaker that has managed to sell electric cars that are highway–capable. The Tesla Roadster for example has an acceleration that is faster compared to other supercars but has the energy efficiency that is twice that of the Toyota Prius.
It remains to be the only car that delivers performance and has no tailpipe emissions with a carbon footprint considerably lower than any sports car. Tesla is headquartered in Silicon Valley in California. The company has sold more than 1,000 cars in 21 countries.
Tesla has been called by Advertising Age magazine as one of the "hottest brands" in America. The Tesla Roadster in fact has started to become the must-have car for European royalty, Hollywood celebrities, and even the socially aware and responsible trendsetters.