Infiniti to unveil Euro-spec Q50 at the 2013 Geneva Motor Show

Article by Anita Panait, on February 7, 2013

Infiniti will unveil its Europe-bound Infiniti Q50 sports saloon on March 5, 2013 at the Geneva Motor Show. The Q50 for Europe is the first of the new generation of Infiniti Q models as well as the first product of the collaboration with alliance partner Daimler AG. The premium carmaker will announce technical details of the Q50 for Europe at a press conference.

Bernard Loire, Vice President, Infiniti Africa, Middle East and Europe (AMIE), described the Infiniti Q50 as a world-class sports saloon featuring an engine line-up that will clearly highlight the carmaker’s aim to become a major player in the European premium market. The carmaker first unveiled the Infiniti Q50 at the Detroit auto show in January.

Infiniti Q50 showcases a new design direction for the Infiniti range, all of which will don a “Q” for saloons and coupes and “QX” for crossovers and sports utility vehicles. The Infiniti Q50 also bolsters the brand’s status as a true technology leader. The Q50 borrows styling cues from Infiniti’s previous sports saloons as well as the iconic concept car trilogy  -- Essence, Etherea, Emerg-e – that were unveiled at previous Geneva Motor Shows.

Q50 features the world’s first Direct Adaptive Steering technology, the details of which will be disclosed by Infiniti at the upcoming Geneva Motor Show next month. Aside from the Q50, Infiniti will also exhibit its LE Concept at the Geneva auto show. The concept is the carmaker’s pure electric car.

Sports sedans from Infiniti are generally known for having exceptional presence and proportions. However with the new Q50, the model brings something new to the table with its premium style. Looking at it, one will immediately be focused on the dynamic but smooth character line which begins at the “double arch” grille. The line then actively flows across the bodyside much like waves on the sea.

After that, it ends and combines with the rear section. This makes it highlight the intriguing and fluid profile and at the same time show the sporty and dynamic stance of this model. In addition to the “double arch” grille, the other signature features one can see on the exterior are the crescent-cut C-pillar and the arch roofline. The front section is clearly aggressive with the Q50 sport models have a sport fascia in the front.

For the grille itself, it has a more textural and three-dimensional quality. This is due to the intricate detailing of the waved mesh pattern surface as well as the chrome surround. The unique LED headlights combined with the sharp lines of the marker lights give the impression of an almost human appearance.

Senior Vice-President and Chief Creative Officer Shiro Nakamura revealed that the Q50 showcases the fact that it is inspired by a number of the brand’s concepts like the “Infinit Trilogy,” in particular the Essence.

Further, he continued, the Q50 also honors the dynamics of the iconic designs of the brand’s early sports sedan models. Nakamura said as well that the tightened and sporty look manages to blend the wider and lower proportions with the improved roominess of the interior resulting in that excellent effect, be it for the exterior or the interior.

Press Release

Infiniti Q50 to Debut at Geneva Motor Show with European Power

The new Infiniti Q50 sports saloon makes its debut at the Geneva Motor Show on March 5 with all the prerequisites needed to build a strong new level of customer engagement across Europe in the premium class.

Marking the start of a new-generation of Infiniti Q models, the Q50 for Europe includes the first fruit of the co-operation agreement with alliance partner Daimler AG. Technical details of the Q50 for Europe will be announced at the press conference.

“The Infiniti Q50 is a world-class sports saloon with an engine line-up that will clearly demonstrate its intentions to be a major player within the European premium market,” said Bernard Loire, Vice President, Infiniti Africa, Middle East and Europe (AMIE).

Making its first public appearance outside the USA where it had its world debut in Detroit in January, the Infiniti Q50 heralds a new design direction for the Infiniti range – all of which in future will bear a Q for saloons and coupes or QX badge for crossovers and SUVs – and reinforces the brand’s status as a true technology leader.

Powerful and distinctive, the Q50 design references both Infiniti’s sports saloon past and the iconic concept car trilogy (Essence, Etherea, Emerg-e, all revealed at previous Geneva Motor Shows) that are helping to shape its future.

The Q50 is at the verge of technology innovation: It features the world’s first Direct Adaptive Steering technology. Further details of Direct Adaptive Steering (DAS) will be available at the Geneva Motor Show.

As well as the Q50, Infiniti’s Geneva show stand will feature the LE Concept, Infiniti’s first 100% electric car, and triple World Champion Sebastian Vettel’s Formula One machine in its 2013 livery, reflecting the new Title Partnership with Infiniti Red Bull Racing.

Infiniti is on Stand 6420 in Hall 6 with the press conference taking place at 10.00hrs on Tuesday, 5 March.

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