Infiniti will unveil its Europe-bound Infiniti Q50 sports saloon on March 5, 2013 at the Geneva Motor Show. The Q50 for Europe is the first of the new generation of Infiniti Q models as well as the first product of the collaboration with alliance partner Daimler AG. The premium carmaker will announce technical details of the Q50 for Europe at a press conference.
Bernard Loire, Vice President, Infiniti Africa, Middle East and Europe (AMIE), described the Infiniti Q50 as a world-class sports saloon featuring an engine line-up that will clearly highlight the carmaker’s aim to become a major player in the European premium market. The carmaker first unveiled the Infiniti Q50 at the Detroit auto show in January.
The Infiniti Q50 showcases a new design direction for the Infiniti range, all of which will don a “Q” for saloons and coupes and “QX” for crossovers and sports utility vehicles. The Infiniti Q50 also bolsters the brand’s status as a true technology leader. The Q50 borrows styling cues from Infiniti’s previous sports saloons as well as the iconic concept car trilogy -- Essence, Etherea, Emerg-e – that were unveiled at previous Geneva Motor Shows.
The Q50 features the world’s first Direct Adaptive Steering technology, the details of which will be disclosed by Infiniti at the upcoming Geneva Motor Show next month. Aside from the Q50, Infiniti will also exhibit its LE Concept at the Geneva auto show. The concept is the carmaker’s pure electric car.