Known as one of the most desirable and celebrated cars in automobile history, the Jaguar E-Type will be commemorating its 50th year in the industry. To celebrate this special anniversary, the brand will be conducting, all through 2011, a number of high-profile motoring events.
This celebration will start at the 2011 Geneva Motor Show, after which the brand will then take it to Goodwood’s Revival and Festival of Speed, followed by Pebble Beach Concours d’Elegance, and then Nurburgring Old Timer Grand Prix.
There will also be lifestyle events around the world that will include Jaguar dealers and customers. The first time the E-type was released back in 1961, its appeal managed to go beyond that of the automotive industry. As a result of its stance, the purity of the line, and even the flawless proportions, the E-Type is now part of the Museum of Modern Art in New York as a permanent exhibit. In addition, after the 1961 launch, this now iconic car then set new benchmarks when it came to performance and automotive design.
Even with the brand coming up with newer models, its modern range continues to display influences from the E-Type. This is why the brand continues to offer cars that offer top comfort as well as carry award winnings designs and equipped with innovative technologies that are superior over its rivals when it comes to performance.
Managing Director for Jaguar Cars and Chairman of Jaguar Heritage Mike O’Driscoll shared that even with 50 years of development, the E-Type remains to be significant today. When it was first launched, he added, it became a sensation and continues to be most iconic and lasting symbol of the brand. The E-Type is indeed one of the most exciting cars to have been made and it also serves as a legacy of the genius that was Sir William Lyons, the brand’s founder, O’Driscoll continued.
Launched during the 1960s, the E-Type came to be iconic in this period, comparable to the mini skirt, the swinging sixties, and of course, the Beatles. A number of celebrities have been known to own this iconic sports car and include famous names like Steve McQueen, Tony Curtis, George Best, and Brigitte Bardot. Ian Callum, Jaguar’s design direction, meanwhile said that it remains to be impossible to overstate the impact that the E-Type had when it was first unveiled.
This car in particular, Callum added, did not only symbolize the revolutionary era but even managed to capture its spirit. Even today, the E-Type remains to be a design that goes to reveal what the brand does when it come to the style of Jaguar’s future models.
First revealed to the public during the Geneva Motor Show held in March 1961, the E-type was able to cause a sensation. While the maximum speed was at 150 mph, it was priced at a fraction of the cost compared to competitors having the same performance. Being an affordable supercar, it has achieved a legendary status and was on sale for around 14 years.