Kia has revealed fresh styling on the interior and exterior of its new Cee'd compact vehicle, which is showcased at the Geneva Motor Show. The new design language shows that the automaker is being differentiated from its sister brand Hyundai -- a similar strategy of Volkswagen Group when it gave a more youthful image to its Spanish brand Seat to set it apart from the core VW brand.
Kia Europe Chief Operating Officer Paul Philpott disclosed during last year's Geneva auto show that Kia is "fun, dynamic and more youthful" while Hyundai is more about comfort and style, "more upmarket."
In the European region, the Cee'd hatchback will be available for sale in the summer. The automaker has disclosed that the vehicle integrates enhanced prestige and maturity in a sporty package. The more aggressive front design should aid the automaker to position the Cee'd as a sportier option to the Hyundai.
The front has the brand's trademark tiger nose grille. The latest images of the Cee'd's interior reveal a combination of Audi-style detailing and sporty touches. Interior detailing includes thin chrome surrounds to dash elements like the asymmetrical vents. Pricing details as well as information on the engine lineup will be disclosed at the Geneva motor show.
The Cee'd is anticipated to offer the Hyundai i30's 1.6-liter diesel and a 1.4-liter gasoline unit. In the i30, the diesel comes in two power outputs with even the higher power 126-hp manual version generating 100g/km in carbon dioxide emissions.
Kia manufactures the Cee'd in Zilina, Slovakia. The vehicle is a sister model to the second-generation i30, which has been recently launched. This second-generation model is built in Hyundai's Nosovice plant in Czech Republic. Kia sold 71,930 units of the Cee'd last year, a 22.4% decrease over the year before as revealed by market researchers JATO Dynamics. Sales of the Hyundai i30 dropped 11.8% to 101,328 units.