Kia reveals new styling on latest Cee’d, differentiates itself from Hyundai

Article by Christian Andrei, on March 7, 2012

Kia has revealed fresh styling on the interior and exterior of its new Cee'd compact vehicle, which is showcased at the Geneva Motor Show. The new design language shows that the automaker is being differentiated from its sister brand Hyundai -- a similar strategy of Volkswagen Group when it gave a more youthful image to its Spanish brand Seat to set it apart from the core VW brand.

Kia Europe Chief Operating Officer Paul Philpott disclosed during last year's Geneva auto show that Kia is "fun, dynamic and more youthful" while Hyundai is more about comfort and style, "more upmarket."

In the European region, the Cee'd hatchback will be available for sale in the summer. The automaker has disclosed that the vehicle integrates enhanced prestige and maturity in a sporty package. The more aggressive front design should aid the automaker to position the Cee'd as a sportier option to the Hyundai.

The front has the brand's trademark tiger nose grille. The latest images of the Cee'd's interior reveal a combination of Audi-style detailing and sporty touches. Interior detailing includes thin chrome surrounds to dash elements like the asymmetrical vents. Pricing details as well as information on the engine lineup will be disclosed at the Geneva motor show.

The Cee'd is anticipated to offer the Hyundai i30's 1.6-liter diesel and a 1.4-liter gasoline unit. In the i30, the diesel comes in two power outputs with even the higher power 126-hp manual version generating 100g/km in carbon dioxide emissions. 

Kia manufactures the Cee'd in Zilina, Slovakia. The vehicle is a sister model to the second-generation i30, which has been recently launched. This second-generation model is built in Hyundai's Nosovice plant in Czech Republic. Kia sold 71,930 units of the Cee'd last year, a 22.4% decrease over the year before as revealed by market researchers JATO Dynamics. Sales of the Hyundai i30 dropped 11.8% to 101,328 units.

Compared to the previous version, the new Kia Cee'd reveals a more athletic look. This is because this latest version of the brand’s five-door hatchback is now longer by 50 mm at 4,310 mm, though height has been lowered by 10 mm and is currently at 1,470 mm. Even if it does use a new platform, it has the same wheelbase as that of the previous generation and at 2,650 mm, it can be considered as one of the longest, especially for the C-segment. Putting more emphasis on this sporty look is the track that is now wider.

Thus while the bodyshell is indeed narrower by 10 mm, the front track has been increased by 17 mm with the one in the rear increased as well by 32 mm. For the brand, this was not enough and the addition of the alloy 17-inch wheels, or the 18-inch ones, increases the visuals even further. As such, there is a minimal gap in the bodywork and the tires. Since the bodyshell of the new Cee'd is stiffer by 45% when compared to the previous version. This means that the torsional rigidity is increased by a large amount. Engineers at Kia have also been able to make various changes, albeit small, to the various parts, shock absorbers, and springs.

All of these are meant to make it more refined, improve the ride quality, and affect the NVH, also known as noise, vibration, and harshness. For the suspension, the front has the MacPherson struts with the rear sporting a multi-link configuration. Both are fully independent and subframe-mounted. With this, the model is able to benefit more from the wider track, thereby improving road-holding and handling. In terms of these two qualities, the new Cee'd is able to match even models that come from almost premium brands and even those that lead the segment.

Design-wise, the Kia Cee'd has a rather sleek profile made possible through the extensive testing conducted at the brand’s highly advanced research and development facility located in Namyang, Korea. Features of the silhouette include the angle of the windscreen being lowered and a spoiler added in the rear just on top of the tailgate. In addition, there are smooth covers on the central floor and the engine bay. There are also lamp clusters in the rear. All of these combined give the Kia Cee'd a coefficient of drag at Cd = 0.30. The figures put it among the best when it comes to reduced noise in the cabin and improved fuel economy.

This latest incarnation of the Cee'd is to be exclusively built at the Zilina factory at Slovakia. A total of 10 new colors will be offered for the exterior, with 5 of them being new options. In addition, this new model will also be one of the first from Kia to have the badge placed on its bonnet. With a more contemporary look as well as being sleeker, the badge reflects the premium feel that this model brings with it. It even has the brand’s lettering positioned at a higher level to make it more legible.

Press Release

Kia cee'd

Making its global premiere at the 2012 Geneva International Motor Show is the all-new Kia cee'd. More sophisticated, more efficient, more refined and with a more engaging driving experience than its predecessor, new cee'd is expected to build on the success of the original model, further establishing Kia as one of the leading automotive brands in Europe.

Launched in 2007, the original cee'd was a landmark and game-changing model for Kia. Designed, developed and built in Europe, cee'd was the first model to establish Kia as a serious contender to the established brands. Winning praise from media and public alike for its all-round ownership proposition, cee'd claimed fourth place in the European Car of the Year Awards that year - the highest ever ranking for a Kia vehicle.

"The original cee'd was a paradigm shift for Kia, taking the company into the hotly contested C-segment with a truly competitive car for the first time," comments Paul Philpott, Chief Operating Officer, Kia Motors Europe. "Just as the original cee'd represented a major step forward for Kia in 2007, this second-generation model represents a further leap for the brand - both in terms of the capability and sophistication of the vehicle, and what it will do to drive further momentum in our European sales.

"Since launch, the cee'd family has recorded over 430,000 sales in Western Europe, changing the public perception of our brand and laying the foundations for a series of new Kia models across a broad spread of market sectors.

"The remarkable success of our newest models, Picanto, Rio, Soul, Venga, Sportage and Sorento, owes much to the impact made by the original cee'd and the innovative seven year Kia warranty we introduced with that model," Philpott concludes.

New cee'd five-door goes on sale across Europe from the second quarter of 2012, depending on market, and will play a significant role in driving Kia's sales in Europe even higher. Further information about other models in the new cee'd family - including the SW version displayed at Geneva - will be made available later this year.

Longer, lower and more streamlined

New cee'd is both longer and lower than its predecessor, giving the five-door hatchback a more sporty profile. Overall length is increased by 50 mm (to 4,310 mm) and overall height has been reduced by 10 mm (to 1,470 mm) by lowering the ride height. Despite being based on a completely new platform, new cee'd carries over the 2,650 mm wheelbase, one of the longest in the C-segment, from its predecessor.

This more athletic appearance is further enhanced by a wider track. While the overall bodyshell is 10 mm narrower, the front and rear track have been increased (by 17 mm and 32 mm, respectively). The impact on the car's aesthetics is heightened by the availability of 17- and 18-inch diameter alloy wheels, resulting in a minimal gap between tyres and bodywork.

The new model's sleek silhouette was shaped by extensive testing in the state-of-the-art wind tunnel at Kia's R&D centre at Namyang, Korea. A reduced windscreen angle, smooth covers beneath the engine bay and the central floor, a rear spoiler above the tailgate and carefully profiled rear lamp clusters all help new cee'd achieve a Cd figure of just 0.30, placing it among the best-in-class, and helping to reduce fuel consumption and cabin noise.

New Kia cee'd will be manufactured exclusively at Kia's Zilina facility in Slovakia in a range of 10 exterior colours - including five new - and will be among the first models to bear the new-look Kia badge on its bonnet. Simpler, sleeker and with a more modern appearance, the new badge design echoes the premium feel of new cee'd and incorporates the Kia script in a single raised section for greater legibility.

Powerful and efficient engines with six-speed transmissions

In developing new cee'd, Kia's engineers had a strong focus on reducing fuel consumption and emissions without sacrificing engine response or power output. Updated engines and various small but impactful changes have resulted in an average fuel consumption improvement of four per cent across the model range.

Depending on individual market preferences, the new cee'd will be available with a wide choice of engines offering power outputs from 90 to 135 ps. Across most of Western Europe there will be two petrol engines - a 1.4 MPI and a 1.6 GDI producing 100 and 135 ps respectively - plus two diesels - a 1.4 WGT with an output of 90 ps and 1.6 VGT diesel offered in two states of tune (110 and 128 ps). Certain markets in Europe will also offer a 1.6 MPI petrol unit producing 130 ps.

Kia anticipates that its top of the range diesel - the highly-efficient 1.6-litre variable geometry turbo unit - will be the most popular choice in most markets. Generating 128 ps and 260 Nm, the engine will be offered with a choice of six-speed manual or automatic transmissions and will accelerate the new cee'd to 100 kph in less than 11 seconds. Fuel consumption will be just 4.1 l/100 km on the combined cycle (3.7 l/100 km in cars fitted with Kia's EcoDynamics technologies), and CO2 emissions start at just 97 g/km.

The 'Gamma' petrol engines also offer an excellent balance between performance and economy. The most powerful, the 1.6-litre Gamma GDI engine introduced in the Kia Sportage, features direct injection to maximise power (135 ps) and torque (165 Nm) while minimising fuel consumption and emissions. With this engine, new cee'd will accelerate to 100 kph in 9.9 seconds while delivering fuel consumption of 5.8 l/100 km (5.2 l/100 km with EcoDynamics), and tailpipe CO2 emissions from 119 g/km.

All engines will be offered with a choice of manual or automatic six-speed transmissions. Depending on version, the 1.6 GDI will also be available with Kia's all-new six-speed Dual Clutch Transmission (DCT), which improves fuel efficiency and delivers smooth automatic gear shifts for maximum comfort.

Developed by Kia's in-house transmission development team in partnership with a German-based engineering firm, the DCT makes the Korean brand one of a very small number of car makers in the world to produce its own dual-clutch transmission.

The DCT combines two manual transmissions within a single housing, each with its own dry clutch. One transmission shaft is dedicated to 2nd, 4th, 6th and reverse gear, while the other operates with 1st, 3rd and 5th gears.

Working in parallel, one shaft prepares to engage the next ratio, while the other is still engaged with a gear. Electric motor-driven actuators controlled by the Transmission Control Unit (TCU) execute gear selection and clutch engagement, resulting in swift and precise gear changes and uninterrupted torque transfer to the driven wheels, with a minimum of the efficiency loss normally associated with conventional automatics (with a torque converter).

As with other Kia models in Europe, new cee'd will be available with fuel-saving technologies developed under the company's EcoDynamics™ sub-brand to optimise efficiency and lower emissions. These technologies, which will be available on both diesel and petrol models with manual transmission, include ISG (Start/Stop), low-rolling resistance tyres and an alternator management system (AMS).

Smoother ride with improved handling, plus variable power steering

Ride and handling for new cee'd was benchmarked against class-leading competitor vehicles from near-premium brands.

Fully-independent, subframe-mounted suspension with MacPherson struts at the front and a multi-link set-up at the rear exploit the newcomer's wider track to deliver improved handling and road-holding.

The hugely increased torsional rigidity of the new cee'd bodyshell (45 per cent stiffer than the original model), has also enabled Kia's engineers to introduce numerous small changes to components, springs and shock absorbers that influence ride quality, refinement and NVH.

Improvements to the front suspension include an increased castor angle (from 4.4 to 5.2 degrees) for greater straight-line stability, larger wheel bearings in a reinforced hub, and larger diameter bushes for the subframe attachments. At the rear, geometry changes ensure more accurate tracking, the trailing arms have larger bushes and friction has been reduced throughout the system.

The standard steering system employs electric power-assistance and requires 2.85 turns lock-to-lock for a 10.34-metre turning circle. New cee'd is also available, on certain models, with an all-new Flex Steer™ system for improved driving dynamics. This system introduces three operating modes - comfort, normal and sport - allowing the driver to vary the level of steering assistance and the weight of feedback, in order to best suit the current driving conditions and the driver's personal preferences.

Less cabin noise, more cabin space

Kia's engineering team was determined to achieve significant improvements over the previous model in terms of cabin refinement and NVH. Measures adopted include fitting 14 per cent thicker front door window glass, low-drag exterior mirror housings, new vibration-damping engine mounts, hollow drive shafts, stronger bodyshell joints between the sills and B-pillars, double-layer door seals, and increased foam-filling in the A-, B- and C-pillars. As a result of these measures, cabin noise levels have been cut to match class-best standards.

Although the 2,650 mm wheelbase is carried over for new cee'd, the increase in overall length contributes to more interior space for people and cargo. Front seat occupants have 12 mm more headroom and 21 mm more legroom, while rear passengers gain 5 mm of shoulder room. Cargo capacity is boosted by 12 per cent to 380 litres (up 40 litres) with the rear seats upright and the split-folding rear seats can be made fully flat for maximum versatility.

High-quality equipment and advanced technologies

Higher quality cabin materials and a broader range of high-tech equipment will ensure the interior of new cee'd matches the premium exterior appearance.

Primary and secondary controls are grouped in a driver-oriented layout for intuitive ease of use, while new standard equipment will include tilt and telescopic steering wheel adjustment, iPod, Aux and USB support, six speaker audio system and a multi-mode trip computer.

A choice of bright chrome, piano black and anodized metal trim accents will be offered, while indirect LED lighting of the centre console and sweeping 'vertical fin' door handles establish an upmarket ambience for the cabin. The seat and cabin trim will be available in a choice of two colours as standard - black one-tone and stone beige two-tone - in cloth, with a full leather interior available on high specification versions.

Available features will include enhanced instrumentation - with a TFT 'Supervision' Cluster delivering high-definition resolution clarity of the instrument binnacle, dual-zone climate control, powered driver's seat adjustment with memory and a full length (1,045 mm long) powered panoramic glass sunroof.

New Kia cee'd will be available, depending on version, with LED daytime running lights, fixed cornering lamps (illuminated depending on steering angle), and advanced HID headlamps that turn the low beam to match curves in the road and enhance the driver's night vision.

Parking can be made easier with the new Parallel Park Assist System (PPAS). This features front, side and rear sensors and automatic steering control by an on-board computer to safely perform parallel parking. The driver remains in control of the accelerator and brake.

Safety structure and features target maximum rating

Kia continues to make safety a top priority and the new cee'd features advanced active and passive safety technologies to ensure maximum protection for its occupants and other road users. Kia is determined to achieve the maximum rating when tested by EuroNCAP with this new model.

Available active safety features will include ESP (Electronic Stability Program), ABS (anti-lock braking system), BAS (emergency Brake Assist System), HAC (Hill Assist Control) to prevent roll-back, VSM (Vehicle Stability Management) and ESS (Emergency Stop Signal) which flashes the brake lights when the system detects that the driver is making an emergency stop.

In terms of passive safety, the bodyshell is constructed using a high percentage (57 per cent) of ultra high-tensile steel and features numerous improvements to enhance impact resistance. New transverse cross-members are fitted to link the front and rear suspension mounts, new pressings link the rear trunk floor to the tailgate opening and the rear roof rail is connected to the C-pillars and a new floor cross-member to create an extremely strong 'safety ring'.

Side impact protection is enhanced with 50 per cent thicker door beams, plus a stronger roof cross-member between the B-pillars and side sills made from ultra high-tensile steel.

Each new cee'd is fitted with six airbags as standard - front, front side and full length curtain. Pedestrian safety is improved with the adoption of collapsible headlamps, a stiffer lower bumper lip, and shock-absorbing structures in the hood and its hinges.

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