Kia set to launch all-new Cee’d at 2012 Geneva Motor Show

Article by Christian Andrei, on February 15, 2012

Kia is set to launch an all-new cee'd at Geneva this year, repeating its accomplishment six years ago when the all-European cee'd amazed visitors at that year's Geneva Motor Show. The all-new variant has elegant lines, heralding an even more successful future for the automaker's bed-rock C-segment model.

It merges sophisticated, dynamic styling with prestige and maturity. This five-door hatchback is wider, lower and longer than its predecessor, but with the same long wheelbase.  Its elegant yet simple coupe-like proportions are highlighted by a very low belt-line in the front, lengthened side windows and a steeply raked A-pillar. 

The front of the new cee'd features the recent interpretation of Kia's trademark 'tiger-nose' grille and aggressive, wraparound headlamp clusters housing signature LED daytime running lights. In profile, the distinct back and front wings highlight the vehicle's solid stance and wide track while above, the taut, strongly sculpted door surfaces, sweeping roofline, integral rear spoiler and the steeply raked A-pillar accent the sporting appeal of the new model's generous glasshouse.

The exterior is decorated by various small but highly significant detail touches, adding to the premium and prestige feel of the new cee'd without detracting from the elegance and purity of the general design.

These details include a new, more sophisticated and bolder Kia badge, the Kia-signature windscreen head castellations, the indicator blade protrusion in the front headlamps, the cee'd-unique, aerodynamic shaping of the tail lamp extending into the adjacent bodywork, and the chrome side glazing surround.

New cee'd showcases an all-new interior sealed by a more premium feel and look, improved switchgear, higher perceived quality, enhanced driving position ergonomics, and touch-screen technology. The dashboard layout has a cockpit-like design with a driver-oriented, aircraft-themed facade.  The main control panel wraps around the steering wheel wherein all switchgear are placed within easy access for the driver and the main control groups like air-conditioning and audio have been separated to bring a more luxurious, premium, big-car atmosphere to the interior.

Of course, the premium exterior looks of the new Kia cee'd is complemented inside by the use of high quality materials and the fitment of more high-tech equipment. For instance, the cee’d is equipped, as standard, with tilt and telescopic steering wheel adjustment, a multi-mode trip computer, an audio system with six speakers as well as iPod, Aux and USB support.

For easier and more intuitive use, Kia has grouped the car’s primary and secondary controls in a driver-oriented layout. Customers could choose from three different accents for the interior: anodized metal, bright chrome and piano black. They could also choose from two standard color schemes for the cloth seat and cabin trims: a black one-tone and stone beige two-tone. Higher spec versions of the Kia cee’d can be availed with a full leather interior. In addition, the interior features sweeping 'vertical fin' door handles as well as indirect LED lighting of the center console.

Kia is also offering a number of available features for the cee'd like dual-zone climate control and an enhanced instrumentation that features a TFT 'Supervision' Cluster. Other available features include powered driver's seat adjustment with memory as well as a full length panoramic glass sunroof that measures 1,045 mm in length.

Depending on the chosen version, certain features could be availed for the Kia cee'd like advanced HID headlamps, LED daytime running lights and fixed cornering lamps. Drivers will find the new Kia cee'd easier to park thanks to the new Parallel Park Assist System (PPAS) that makes use of front, side and rear sensors as well as automatic steering control for safe parallel parking. While an on-board computer takes care of the steering during the maneuver, the driver is still in control of the both the accelerator and the brakes.

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