Lexus wants to target younger buyers with its CT 200h hybrid

Article by Christian Andrei, on August 26, 2010

Lexus expects that the stylish design of its new CT 200h full-hybrid entry-premium hatchback will appeal to younger drivers, according to the carmaker's European head Andy Pfeiffenberger. At the Geneva Motor Show, Pfeiffenberger said that the company expects that a "whole new audience" will respond well to the CT 200h's dynamic styling.

He said that the L-Finesse design, which is the latest evolution of Lexus, has a "real contemporary appeal" that seeks to bring in the design-conscious, younger customers.

Pfeiffenberger said that the CT 200h is arriving at the right time, especially since the compact premium segment was the largest in the premium market last year.

He said that this car is the answer to the needs of the European buying public that want smaller, less-polluting cars that still offer refinement and driving pleasure. The hybrid drivetrain used in the CT 200h is the same one used in the Toyota Prius.

It combines a 1.8-liter gasoline engine with a electric motor. On purely electric power, the car can go for up to 1.2 miles (nearly 2km) at maximum speeds of 28 mph (45 kph).

The CT 200h is styled with a focus on maximizing aerodynamic efficiency and minimizing wind noise. It is slated to go into production and is set to compete directly against the BMW 1 series and the Audi A3. [via autonews]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The Lamborghini Huracán LP 610-4 Avio had its premiere at the 2016 Geneva Motor Show together with the Lamborghini Centenario. The special edition vehicle will only be available in 250...
by - March 15, 2016
At the 2016 Geneva Motor Show, Ford introduced the new Vignale vehicles and the accompanying exclusive customer service that comes with these high end vehicles. The company introduced the new...
by - March 9, 2016
Ford offered us a glimpse of what the company’s future top-end SUVs could look like with its recently unveiled Ford Kuga concept seen at the 2016 Geneva Motor Show. Ford’s...
by - March 9, 2016
BMW is presenting at the 2016 Geneva Motor Show its new BMW 7 Series plug-in hybrid luxury sedans – the new BMW 740e iPerformance, BMW 740Le iPerformance and BMW 740Le...
by - March 8, 2016
Arash Motor Company has debuted its upgraded AF10 and the AF8 Cassini at the 2016 Geneva Motor Show. First produced in 2008, the AF10 has now been given massive updates...
by - March 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries