Mitsubishi Motors Corporation presented its Concept-Global Small vehicle, the "e-compact" at the Geneva Motor Show. Mitsubishi recently introduced "Project Global" in the C/D-Segments but it is now pushing the boundaries of global product planning with the launching of “Global Small" in the B-Segment.
This consists of next-generation architecture with built-in flexibility to accommodate (by design) customer requirements in all of the world markets in the lower sector.
This "e-compact" was previewed as "Concept-Global Small" at the 2011 Geneva Motor Show and it is scheduled to be shown in production form near the end of this year, before production starts in early 2012 at an all-new plant that the company is putting up in Thailand, its third factory in this strategic production hub.
The new model from Mitsubishi is suggested as an entry model for growing markets and also as a fuel efficient car in developed markets. As a result, the all-new e-compact project is considered to be the company’s answer to some fundamental evidences.
As 80% of Mitsubishi’s total output is for export, it should consider the trend towards globalization in trade and communications, regardless of the market segment.
In markets that are experiencing quick growth such as in markets in China, ASEAN and other emerging areas (50% of all world markets by 2013), the company will embrace the rising demand for personal mobility through affordable, fuel efficient and substantial yet compact vehicles.
Meanwhile, in the mature markets of Japan, North America or Europe, the company will be able to meet the strict environmental regulations by down-sizing and raising efficiency.
At the same time, it also has to meet the requirement for multi-motorization with sensible products in a re-invented B-Segment. Amid volatile exchange rates and commodity prices and the challenge to serve all world markets with small vehicles delivering low margins, Mitsubishi will seek the highest level of efficiency in its production system through the concept of global production hub.