Mitsubishi teases its all-new vehicle ahead of 2012 Geneva Motor Show

Article by Christian Andrei, on January 19, 2012

Mitsubishi revealed the first teaser with its upcoming vehicle that will make its world debut in March, at the 2012 Geneva Motor Show. This is the first time when Mitsubishi decided to select the European market as global launch pad for an all-new vehicle. Although the Japanese manufacturer didn’t want to give us any details regarding the new car, we expect to see a production version of the PX-iMiEV II Concept or the Outlander successor, which was unveiled back in 2011 at the Tokyo Motor Show.

As you can see from the teaser image, the new car features a re-focused design language.

It was Mitsubishi Motors Corporation who first came up with the term "crossover" when it released in June 2001 the Airtrek, the name given to the first generation of the Outlander. Towards the end of December 2011, two generations of the Outlander have been released with sales totaling at least 950,000 units.

Now 11 years after the release of the original outlander, Mitsubishi Motors will be unveiling during the 2012 International Geneva Motor Show the third generation of this pioneering concept.

With this revelation, the company marks the beginning of a new generation of global products in line with its business plan called "Jump 2013". This strategy calls for a company that is more global and, importantly, more environment-friendly.

Much like the first two versions before it, the new Outlander was developed to make sure it fitted in with the times. What this meant is that while the new Outlander in a pioneering and strategic premium vehicle, it was created from a global platform considered as versatile as it managed to get a good mix in terms of advanced safety, clever utility, comfortable driving, having low impact on the environment and offering extra convenience.

In addition, the new Outlander will help with the steady shift to the new design language the company has created for the range of Crossovers/ Passenger Vehicles/SUVs. Though the new design language is still being put together, the goal is for the design to be an open concept with enough flexibility to meet any specific vehicle needs. It’s also expected to showcase the company’s Three Diamond logo.

The appearance itself can be described as being more engineering driven and is hoped to be the new face of an almost 100-year tradition of Mitsubishi Motors adapting technology to fit the world.

“Refined yet assertive, this new engineering-driven look can be understood as the new expression of Mitsubishi’s near century old tradition of technology tailored for today’s world – the one that recently brought i-MiEV, the 4N1 Clean Diesel engine, Green Plastics and the same one that will bring innovative proprietary PHEV technologies next year, based on MMC’s state-of-the-art electric vehicle know-how that led to i-MiEV, prior to other future significant breakthroughs…” said the press release.

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