The Rolls-Royce Wraith will be launched on March 5, 2013 at the Geneva Motor Show, according to Rolls-Royce Motor Cars. Deliveries are scheduled to begin in the fourth quarter of 2013. This was confirmed by Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös at the World Dealer Conference in London.
He told representatives of the 100-strong global dealer network that when the Rolls-Royce Wraith is presented for the first time in Geneva, it will “draw superlatives.”
He also said that this new model will feature the “boldest design, the most dramatic performance” as well as being the most powerful Rolls-Royce that has ever been the host of the legendary Spirit of Ecstasy figurine.
He described this car to offer a “timeless elegance” that offers a sense of “power, style and drama.” He expressed confidence that the Wraith will establish a benchmark in the ultra-luxury segment and will further cement Rolls-Royce’s position at the peak of automotive luxury.
With this launch, Rolls-Royce revives one of its most popular names that were first heard of in 1938. Müller-Ötvös said that Wraith is the perfect name for its new model as it refers to a nearly “imperceptible but powerful force, something rare, agile and potent, a spirit that will not be tethered to the earth.”