Skoda to unveil a new concept at the 2011 Geneva Motor Show

Article by Christian Andrei, on February 23, 2011

At the upcoming Geneva Motor Show, Škoda Auto will present a new corporate design. The Czech carmaker, which has had strong growth over the last 20 years and had its best–ever sales result in 2010, aims to at least double its sales by 2018.

The brand is set to present a concept car at the Geneva Motor Show, which reflects Škoda's new design language. Its recent success will be a springboard for its further growth plans.

The concept car has clearly-defined shapes and a great sense of detail and a new logo, which will adorn new Škoda’s models from 2012. The traditional winged-arrow logo has a new spectrum of colors to have a more distinct and precise look.

The new corporate design will be adopted in Škoda's communications and by dealers. The design and layout of showrooms are also going to be modernized.

In 2011, Škoda is celebrating 110 years of its motorsport efforts by launching the Fabia Monte Carlo, a special-edition model with a sports-tuned chassis, a dynamic look including black accessories and a sports interior. Škoda had a great start to its 110th motorsport season when Freddy Loix in a Fabia Super 2000 finished second at the 100th Monte Carlo Rally in January 2011.

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