A very special Rolls-Royce Ghost has been heavily praised at the Geneva Motor Show, where the Phantom Series II has also been launched. The special model is one of the initial samples of a two-tone Rolls-Royce Ghost, which is a customized option offered for the first time this year. The Geneva Ghost is finished in Infinity Black matched with a Cassiopeia Silver upper two-tone.
It has an interior design scheme that perfectly mirrors the two-tone theme. Sumptuous black leather and seashell headlining borders the black stained-ash veneer wherein steel pinstripes have been meticulously crafted. The luxurious finishing touch is lambswool floor mats.
A second Rolls-Royce Ghost with upper two-tone has been commissioned lately for delivery to a customer based in the Middle East. The remarkable color scheme begins with Baynunah Brown with Arizona Sun on the vehicle's bonnet, roof, luggage compartment and window surrounds. Completing the design is a gold-plated Spirit of Ecstasy and double coach-line in gold.
In 2011, Rolls-Royce Motor Cars posted worldwide sales of 3,538 units, surpassing the previous sales record of 3,347 units in 1978, during which the company was under a different ownership.
Last year also made a record for the Rolls-Royce Bespoke personalization program, a service with the company's renowned hand-craftsmanship and attention to detail at its core. Almost every Phantom family model leaving the Home of Rolls-Royce at Goodwood came with some element of customized personalization such as unique paint colors, interior embroidery and detailing, and unique full-vehicle designs.
During the 2006 Paris Motor Show, Rolls-Royce Motor Cars revealed that it had started the development of a new model series. The brand shared that it hopes production would start, with start of sales to follow by the turn of the decade. Two other important information that Rolls-Royce disclosed was that the size would be smaller compared to the Phantom saloon with the price, before tax, set from a low of €200,000, to a high of €300,000.
After the announcement, many enthusiasts started to speculate about the specification and the style. Then codenamed as the RR4, there was little information on this new model. However, by the spring of 2008, the company presented the initial but official sketches of the new model. In terms of style, the RR4 was without a doubt a Rolls-Royce although compared to prior models, it was less traditional.
During this period, Chief Designer Ian Cameron said that while the presence of the RR4 would be less formal compared to the Phantom, more focus would be placed on the driving. Design-wise, he added, the RR4 would have smaller dimensions but, at the same time, have proportions that would not only be purposeful but powerful as well. This model is, in every sense of the word, a true Rolls-Royce.
After the presentation, various sightings of this model on the road started to come out. By March 2009, specifically during the Geneva Auto Show, Rolls-Royce officially presented the 200EX, the experimental precursor to the Ghost. It received great acclaim and while it did have the signature styling cues the brand is known for, it was presented in a more powerful manner.
Clearly, Rolls-Royce was showing its intent. For the 200EX, the design team knew that it had to come up with a more contemporary version of a Rolls-Royce that exhibited dynamism while continuing to be loyal to the brand’s heritage of luxury. Specifically, the team was inspired with modern architecture, furniture, and even yachts. However, the team also wanted the new car to have the spirit that was present during the 1930s, particularly the sense of endeavor and adventure.
Talking about the 200EX, CEO Tom Purves stated that this model is a modern implementation of the brand’s elegance and while it does break some of the traditional value, it continues to have the core principles that have made Rolls-Royce unique. By using a more informal design, he added, the brand hopes to widen its appeal by attracting customers who want a more modern style combined with new technology and refinement added.