VW Swiss Up! Concept presented at the 2012 Geneva Motor Show

Article by Christian Andrei, on March 7, 2012

Volkswagen will be extending its New Small Family lineup with the potential addition of the swiss up! concept. As the name suggest, it is an up! with designs that reflect Switzerland, which is the host nation of this year's Geneva International Motor Show. The exterior and interior of the swiss up! concept showcase the colors of the national flag of Switzerland -- white and red. It also has a dominating and clear stance, just like the Swiss Alps.

The four-door concept vehicle adopts the Swiss flag's basic red color in its 'tornado red' exterior paintwork. Meanwhile, the white 'porcelain paint' of the wheel caps and door mirror housings is an accolade to the white cross of the flag.

The red and white of the exterior complement the interior colors. The 'ceramique' trim color in the interior delivers a friendly, bright atmosphere. The leather also has the 'ceramique' color in the seats' outer area, the middle of the back bench seat and the rear head restraints.

Classic brown Alcantara wraps the seat surfaces and the grab handles in the roofliner. A narrow leather band in the Alcantara color runs laterally through the center panels of the front seat's backrests. It has contrasting white seams.

A holder for a Victorinox pocket knife is worked into each leather band.  The decorative bezels of the round air vents are in 'tornado red' color. White, silk-like 'porcelain paint' accents the dashboard.

Volkswagen launched up! Doing so not only put a new car into motion but also redefined the parameters of insurance, financing, and maintenance. There are individual modules in Germany that are now merged into Volkswagen’s new up!grade package. There’s AutoCredit2, which is the special financing for up!, wherein customers are allowed to split the contract period in two, with different instalment rates. AutoCredit2, as a result, allows customers a new kind of flexibility when it comes to buying a car. Then there’s FairPay insurance, which offers huge cost savings, even reaching as much as EUR1,700 annually based on a lease or financing contract.

More specifically, FairPay is a complete vehicle liability as well as full comprehensive insurance program for customers aged 23 years up, which they can get for a fixed price of EUR19.90 per month. Customers who will be signing a contract by December 1, 2011, will be able to get FairPay for EUR9.90 per month. As for younger customers, the comprehensive FairPay insurance will be available for a monthly rate of EUR49.90, or for only just EUR39.90 if they sign by December 1, 2011.

The third part of Volkswagen’s up!grade covers routine servicing and maintenance costs for up! at really low fixed monthly rate, starting with only EUR11.90 in Germany for a contract period of 48 months and 10,000 km/year). No similar kind of program has ever been offered in the up! vehicle class before. Only Volkswagen can possibly come up with such a program.

The Volkswagen up! measures 3.54 meters in length, 1.64 meters in width (not including the door mirrors), and 1.48 meters in height. These dimensions make the up! one of the world’s smallest four-seat cars. Its overall length is made up of strikingly short body overhangs as well as a very long wheelbase, measuring 2.42 meters. It has a body layout which fully utilizes all available enclosed spaces.

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