Giles Taylor was named as the new Design Director of Rolls-Royce Motor Cars effective July 1. He will be reporting to Adrian van Hooydonk, the Senior Vice President BMW Group Design. The 44-year-old Taylor was appointed to replace Ian Cameron who is retiring. Cameron has held this position since 1999. Taylor accomplished his design courses in the UK. He started his career by getting more experience in several international design roles. For 10 years, Taylor served as an executive designer in the UK auto industry. He worked at Jaguar as lead of design for two model series and he became part of the Rolls-Royce design team as Head of Exterior Design in April 2011. In 1992, Ian Cameron became a part of the BMW Group.
He was head of design for many models, such as the 3 Series model range, the Z8 and the Range Rover. He supervised the new Rolls‑Royce design team in 1999, resulting to the 2003 launch of the Phantom. He is also credited for the Phantom and Ghost family models that followed. Even after Cameron retires from being design chief, he will stay with BMW Group until he reaches the retirement age in April 2013.
In the meantime, he will be committed to managing Rolls-Royce global heritage matters as Brand Ambassador within BMW Group Classic headed by Karl Baumer. According to a statement from Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, Cameron is appreciated for contributing to the Rolls-Royce marque’s revival. He said that Cameron is “an integral part” of Rolls-Royce Motor Cars’ success since the BMW Group acquired the brand. He also went on to describe Cameron’s successor, Giles Taylor, as having the experience and record in the luxury segment to be the “perfect choice” to lead the Rolls-Royce design team.