GM launches ‘Certified Service’ at Chevrolet, Buick, GMC, Cadillac dealerships
By Steph, 04 Feb, 2011. 0 Comments
GM Certified Service
General Motors doesn’t do anything halfheartedly and while in 2010, it made a ton of donations, the carmaker will be focusing on its client base this year. GM wants its customers to be satisfied when they get their cars serviced at Chevrolet, Buick, GMC and Cadillac dealerships and so it launched the Certified Service, a series of measures meant to make the GM customer stay with the GM service. The Certified Service consists of national retail programs, service performed by trained experts, a wider choice of service and price options, rebates on certain key products and services, and a tire price match guarantee.
Steve Hill, GM North American vice president, Customer Care and Aftersales, said that buying this vehicle is “only a portion of the customer’s full experience with their vehicle” to fulfill GM’s vision to design, build and sell the world’s best vehicles.
GM wants to offer a “truly exceptional ownership experience” starting on the first day of ownership until this customer buys its next car from the company. So far, 93 stores have signed up for the program. Soon, GM’s visual TV spots will start airing. These ads promote everything from oil change to the ACDelco Professional DuraStop ceramic brake pad rebate offer.
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