General Motors’ Denali line of upscale GMC trucks is being expanded to accommodate the Terrain crossover, which is its most in-demand vehicle at present. Sources say that GM wants to release a Denali version of the Terrain this year as a 2013 model. Last year, terrain sales increased by 37% to 83,179 --the largest gain among the seven nameplates of GMC.
A GM spokesman opted not to comment if GM intends to add a Denali-trim version for the Terrain or other GMC models. GM is undertaking this move to even reap more success from the top-trim Denali line. In fact, GM global marketing chief Joel Ewanick considers this lineup to be such a thriving one that he calls it “a brand within a brand.” For several years, the Denali badge was only offered for the GMC Yukon SUV, Sierra 1500 light-duty pickup and the Envoy SUV, which was discontinued in 2009.
GM’s 2011 model lineup was expanded with a Denali version of the GMC Acadia full-sized crossover and Sierra heavy-duty pickups (the 2500 and 3500). These added versions aided in boosting sales of Denali-badged vehicles by 79% last year. They also contributed to GMC's overall sales going up by 19%.
The Denali line made up about 15% of GMC sales. Creating a Denali version had prompted the extension of the life of the aging Acadia, which had its launching in late 2006. Last year, a total of 79,288 Acadias were sold. Of this figure, 28% were Denali versions. This had helped drive the crossover to its best year ever.
GMC had presented a reskinned Acadia at the Chicago Auto Show. Ewanick said that non-GM buyers are attracted to GMC because of the strong brand recognition for the Denali. At the Detroit auto show, Ewanick said that GMC is considered a “real conquest brand” and that Denali “plays a big role in that."
The Acadia and Terrain have the highest conquest rates at GMC, at about 40% each. Typically, Denali versions offer the highest trim level of the model. These are then given cosmetic improvements like its trademark honeycomb grille and bigger chrome-aluminum wheels. A 6.2-liter V-8 engine is offered on Yukon and Sierra versions, an upgrade from the 5.3-liter V-8 available in other models. P.S. You should also check the all-new 2013 GMC Acadia Denali!