Great cars need great marketing in order to succeed
By Andrew C., 30 Aug, 2010. 0 Comments
For a vehicle to sell well today, it doesn’t only have to be of high quality. Nowadays, the vehicle has to have a great marketing campaign behind it as well. There really aren’t any awful cars or trucks being offered now.
And there are some vehicles that are clearly superior, but not by much. The production methods of the various companies are also now comparable to each other. There are no wide gaps or differences. There was a time when Japanese companies had the monopoly of building high quality vehicles but this isn’t anymore true. Whether a vehicle will succeed or fail will now depend on marketing.
The truth is that the gap between the best and the worst in a class may be narrow, but the differences among products can be dramatic.
There are some features that would only be found in a specific model or manufacturer and there are large variations to their style and interiors. Through advertising and sales promotion, carmakers will find a way to appeal to the majority of people in a segment.
This is why the companies have a preference for its marketing and sales executives rather than those in finance or engineering or design.
There‚ a fierce race to fill marketing positions with the best talent available. And for the winners, big rewards are in store. Product is still king but to get into the game, companies have to build a great product, solid distribution and competitive pricing.
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