Honda sued for ‘Save the Earth’ trademark violation
By Andrew C., 30 Aug, 2010. 0 Comments
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Honda's ad campaign that shows an actor wearing a shirt with the slogan 'Save the Earth' got it into trouble. The environmental group known as 'Save the Earth Enterprises' filed a lawsuit against Honda Motor Corp. U.S. and its ad agency RPA. The group complains that the trademarked slogan was used without permission in a recent ad campaign. The campaign had a hippie exiting his 1970s Civic who then continued through time-lapse footage across the decades. The group says that it has sent Honda cease-and-desist-letters but that the carmaker and its ad agency have not acknowledged any. Save the Earth founder, Neal Pargman, said that he and his organization do not want anything to do with Honda. Pargman said that the Honda ad campaign confused people into thinking that the group endorsed Honda or was affiliated with Honda. The lawsuit is asking that the profits from the ad campaign be given to the Save the Earth foundation, and that the ad campaign is stopped from further air time.
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