Honda’s Super Bowl ad: 2012 CR-V and Broderick in “Matthew’s Day Off”
By Andrew, 05 Feb, 2012. 0 Comments
2012 Honda CR-V Super Bowl Ad
Matthew Broderick is featured in the new Honda CR-V ad that will be viewed in a Super Bowl ad. He’s had a prolific career but he’s best known for playing Ferris Bueller. He plays himself in the commercial but he recreates many scenes from the 1986 movie, “Ferris Bueller’s Day Off.” In the ad, he wakes up and then chats with a Hollywood producer about being sick. The producer readily says yes to giving him the day off while Broderick looks at camera and says: “He bought it.”
The ad continues in much the same way as the movie did during Bueller’s morning routine, such as brushing his teeth and hair drying. Even the same song is used: “Oh Yeah.” When he arrives at the lobby of his apartment building, “Broderick, Broderick” could be heard being said by the parking attendant in the same tone used by Ben Stine in the movie.
While driving, Broderick sees the Hollywood producer on the next car but he puts a big panda bear there to hide his face. The Super Bowl ad would be a lot shorter than the extended version on YouTube titled “Matthew’s Day Off” that lasts for 2 minutes and 30 seconds. The ad was directed by Todd Phillips, director of ‘Old School’ and ‘The Hangover,’ and was produced by RPA, a full-service advertising agency.
Latest Auto Shows
