It’s not a secret anymore that Hyundai’s 2011 Sonata sedan is a best seller, but what you didn’t know is that the vehicle may set an all-time record” for U.S. sales in September. These words came from U.S. CEO John Krafcik, who also added that this month looks fantastic for Hyundai. For the first eight months of this year, Hyundai’s sales in the United States rose 17 percent led by the demand for the Sonata and new Tucson crossover vehicle.
Krafcik also said the Korean manufacturer will sales in 2010 will finally surpass its long-time target of 500,000 units. Despite the impressive sales, Hyundai has set “very modest” targets for the Equus luxury sedan that will arrive on the market later this year with a price around $60,000.
“We recognize that’s a tough segment,” he said. “We’re going in with a 2,000 to 3,000 units a year sales objective, which would give us a 6 to 7 percent share.” This market segment is currently dominated by brands such as Lexus, Audi and Bmw. [via autonews - sub. required]