Ikea’s Leko: just a car-pooling service
By Andrew C., 30 Aug, 2010. 0 Comments
Ikea Car Teaser
Last week we wrote about Ikea's new vehicle dubbed the Leko and we were really interested about this upcoming vehicle. Well, today we found out that the car doesn´t exist and the Leko represent just a car-pooling service. As you probably have guessed, the Leko car was a viral marketing campaign, said Isabelle Cremoux-Mirgalet, a spokeswoman for Ikea France. More details on Tuesday, when the service will be officially unveiled! [via jalopnik]
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