Even before Infiniti’s all-electric luxury model is launched, Infiniti managers are already applauding the car for matching the performance image that they have been working on the past years. Ben Poore, Infiniti Business Unit vice president, said that the model “fits perfectly” with the performance standards that have been set for the brand. He proceeds to call it a “very cool vehicle” but then declined to provide specific details about the model. Continued after the jump!

He would only say that the company has a “unique new global model” that will be sold in the US. At the Tokyo Motor Show last month, Nissan Motor Co. CEO Carlos Ghosn had described the car as “a compact, high-performance, four-seat luxury Infiniti with zero emissions.”

Infiniti designers and planners have been open about their goal of sharpening the brand’s image to compete directly against more performance-oriented European brands such as BMW and Audi.

At the Los Angeles Show next month, Infiniti will reveal a new 2011 Infiniti M sedan that it claims has more standard horsepower than competing models from Mercedes-Benz and BMW. More than their counterparts, Infiniti executives have been adamant at avoiding any product change that might detract from the brand’s image.

[via autonews]

Tags: car news, electric infiniti, Infiniti, infiniti electric vehicle, infiniti news

This entry was posted on Wednesday, November 25th, 2009 at 2:17 am and is filed under 2009, 4wheels News, Automakers, Categories, Electric cars, Infiniti, Worldwide, Year, Zone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.