For those who don’t know, 2011 is a very important year for Jaguar as this year marks the one of the most famous model of the British manufacturer: the E-Type. As a result, Jaguar announced that it will celebrate this special anniversary year at high-profile motoring events throughout 2011. This means that the firm will mark the anniversary at the 2011 Geneva Motor Show and go on to celebrate at Goodwood’s Revival and Festival of Speed, the Pebble Beach Concours d’Elegance, the Nurburgring Old Timer Grand Prix and a host of Jaguar customer, dealer and lifestyle events worldwide.
The Jaguar E-Type was launched back in 1061 and set new standards in automotive design and performance. The car was unveiled at the Geneva Motor Show in March 1961, and caused a sensation due to the fact that it was capable of achieving 150mph, but costing a fraction of the price of rivals with similar performance.As expected, the E-Type made quite a buzz among celebrities as Jaguar says that some of E-Type owners included celebrities such as George Best, Brigitte Bardot, Tony Curtis and Steve McQueen.
“Half a century of progress has not diminished the significance of the E-Type,” said Mike O’Driscoll, Managing Director Jaguar Cars and Chairman Jaguar Heritage. “It was a sensation when it was launched, and remains Jaguar's most enduring and iconic symbol. The E-Type is simply one of the most exciting cars ever created and a legacy to the genius of Jaguar's founder, Sir William Lyons.”