Jaguar XF saloon outselling all of its rivals
By Andrew C., 27 Aug, 2010. 0 Comments
2010 Jaguar XF
Despite the weak new car market, Jaguar's XF saloon continues to outsell all of its saloon rivals in the UK. Reportedly, the margin is growing. It took 60% of the UK's executive saloon market in July; earlier this year it was closer to 50%. Jaguar says that what's working for the company is its focus on residuals and keen pricing and equipment levels. Jaguar says that it operates in about 30% of the executive market, because it doesn't offer an estate or four-cylinder diesel model. Jaguar said that despite being available only as a four-door, the XF was named the third overall favorite executive car last July. It generated 5653 registrations, ahead of the Audi A6 with 5000 (which includes estate variants). The BMW 5-series (7900) and Mercedes E-class (5700) lead the way. [via autocar]
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