Joel Ewanick is the new interim chief of global sales and marketing of Fisker Automotive. Fisker spokesman Roger Ormisher said that the 52-year-old Ewanick will replace industry veteran 58-year-old Richard Beattie who has recently announced his retirement. Ormisher said that Ewanick, the ousted General Motors' global marketing chief, has been working with the maker of luxury plug-in hybrids for at least six weeks as a marketing consultant.
Ewanick will stay in this position until Fisker finds a full-time replacement. Fisker hired Beattie, who used to work for Ford, Mazda and Jaguar, as its chief commercial officer last December. In a statement to Automotive News, Fisker CEO Tony Posawatz wished Beattie well in his retirement and thanked him for his “valuable contribution” to grow the Fisker brand and its worldwide sales in the past year.
He added that Ewanick’s auto industry experience and knowledge will guide them through the interim period as the company works to find a long-term successor. Ormisher didn’t say if Ewanick is one of the candidates to be Beattie's full-time replacement. GM fired Ewanick last July for the botched handling of a controversial sponsorship deal with English soccer club Manchester United.
Since then, Ewanick has served as the consultant for several companies in the automotive industry, such as TrueCar.com, a source said. Ewanick’s appointment at Fisker will reunite him with Posawatz, previously the Chevrolet Volt chief engineer. He left GM last July. He was then named as Fisker's CEO in August. The source said that Ewanick considered Posawatz’s presence in the company as a major factor to be a part of Fisker.