2011 LA Auto Show Design Challenge to focus on designing Hollywood’s hottest new movie car

Article by Christian Andrei, on August 29, 2011

For the past decades, Hollywood movies have featured a number of cars that have risen to stardom. While most of them served as the famous rides of the main characters, some of them became as famous as the drivers piloting them. These famous movie cars include the DeLorean of Martt McFly (Michael J. Fox) in “Back To The Future” and the 1968 Mustang GT of Frank Bullitt (Steve McQueen) in “Bullitt.”

Car enthusiasts will be ecstatic to know that this year’s running of the Los Angeles Auto Show Design Challenge hopes to find the next A-list vehicle -- Hollywood's next new movie car. Hoping their prototypes would be selected are participating design studios from the United States, Germany and Japan. These design studios – from General Motors, Mercedes-Benz Germany (Smart), Mercedes-Benz Japan (Maybach), and Mercedes-Benz US as well as Honda and Hyundai will try to vie for the top honor in this year’s competition.

Judges include Imre Molnar, dean of Detroit's College for Creative Studies; Tom Matano, director of Industrial Design at San Francisco's Academy of Art University; and Stewart Reed, chairman, Transportation Design at Pasadena's Art Center College of Design.

Pixar Animation Studios will also send a special guest judge who has an expertise in movie cars. In choosing the top design, judges will consider how the car reflects its brand attributes in relation to the plot of the movie as well as to how the vehicle relates to the targeted audience or brand. Moreover, judges will consider the vehicle’s character development; the distinctness of the combination of story, car and character; and the level of imagination.

The top design will be disclosed on Nov. 17 during the Design Los Angeles conference at the LA Auto Show. Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc., remarked that finding the hottest new movie car is a perfect theme for the Design Challenge in Los Angeles, which is considered as home to Hollywood as well as the film capital of the world. Pelly quipped that they expect blockbuster design concepts that combine design and technology in ground-breaking manners.

The sponsors for this competition are Faurecia -- an automotive supplier that specializes in automotive seating, interior systems, auto exteriors, and emissions control technologies -- and Yokohama Tire, which collaborates with carmakers in the US, Japan and Europe to develop tires for the latest concept vehicles. Also listed as sponsors for the competition are Dassault Systemes and the Association of the Nonwoven Fabrics Industry (INDA).

Press Release

Design Studios from the U.S., Germany and Japan Participate in the 2011 Los Angeles Auto Show Design Challenge: Make a Car the Star

For decades, automobiles have played important roles in some of Hollywood's most popular films. The big screen has seen a steady parade of iconic autos that not only entertained as the emblematic rides of their famous drivers, but also actually stole the show and took leading roles themselves. Thanks to vehicles such as the 1968 Mustang GT that Steve McQueen raced through the streets of San Francisco in Bullitt, to the DeLorean featured in Back To The Future, automobiles are now firmly part of film lore.

In the quest to find the next A-list automobile, this year's edition of the LA Auto Show Design Challenge will focus on designing Hollywood's hottest new movie car. For the second year in a row, participating design studios from not only the U.S., but also Germany and Japan, will compete against one another to showcase their talents. Design studios from General Motors, Honda, Hyundai, Mercedes-Benz Germany (Smart), Mercedes-Benz Japan (Maybach), and Mercedes-Benz U.S., will explore new ideas in automotive design as they contend for this top annual design honor.

"There is no more perfect theme for this year's competition held in Los Angeles, home to Hollywood and the film capital of the world," said Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc. "We have some amazing talents participating and can expect blockbuster design concepts that fuse design and technology in innovative ways."

The winning design will be announced Nov. 17 during the Design Los Angeles conference at the LA Auto Show. Judging criteria will be based upon various factors including: How the vehicle reflects its brand attributes relative to the plot; how the vehicle relates to the targeted audience or brand; level of imagination; character development of the vehicle; and uniqueness of the combination of story, car and character.

Entries will be judged by Tom Matano, director of Industrial Design at San Francisco's Academy of Art University; Imre Molnar, dean of Detroit's College for Creative Studies; and Stewart Reed, chairman, Transportation Design at Pasadena's Art Center College of Design. There also will be a special guest judge with an expertise in movie cars from Pixar Animation Studios, famous for such animated films as "Cars," "Toy Story," "Finding Nemo" and many others.

The Design Challenge is sponsored by Faurecia, the world's sixth-largest automotive supplier specializing in automotive seating, emissions control technologies, interior systems and auto exteriors, as well as Yokohama Tire, which works closely with auto manufacturers in the U.S., Europe and Japan to develop tires for the latest concept vehicles. Other sponsors that make Design Los Angeles possible include, Dassault Systemes and the Association of the Nonwoven Fabrics Industry (INDA).

Topics: la auto show

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