For the past decades, Hollywood movies have featured a number of cars that have risen to stardom. While most of them served as the famous rides of the main characters, some of them became as famous as the drivers piloting them. These famous movie cars include the DeLorean of Martt McFly (Michael J. Fox) in “Back To The Future” and the 1968 Mustang GT of Frank Bullitt (Steve McQueen) in “Bullitt.”
Car enthusiasts will be ecstatic to know that this year’s running of the Los Angeles Auto Show Design Challenge hopes to find the next A-list vehicle -- Hollywood's next new movie car. Hoping their prototypes would be selected are participating design studios from the United States, Germany and Japan. These design studios – from General Motors, Mercedes-Benz Germany (Smart), Mercedes-Benz Japan (Maybach), and Mercedes-Benz US as well as Honda and Hyundai will try to vie for the top honor in this year’s competition.
Judges include Imre Molnar, dean of Detroit's College for Creative Studies; Tom Matano, director of Industrial Design at San Francisco's Academy of Art University; and Stewart Reed, chairman, Transportation Design at Pasadena's Art Center College of Design.
Pixar Animation Studios will also send a special guest judge who has an expertise in movie cars. In choosing the top design, judges will consider how the car reflects its brand attributes in relation to the plot of the movie as well as to how the vehicle relates to the targeted audience or brand. Moreover, judges will consider the vehicle’s character development; the distinctness of the combination of story, car and character; and the level of imagination.
The top design will be disclosed on Nov. 17 during the Design Los Angeles conference at the LA Auto Show. Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc., remarked that finding the hottest new movie car is a perfect theme for the Design Challenge in Los Angeles, which is considered as home to Hollywood as well as the film capital of the world. Pelly quipped that they expect blockbuster design concepts that combine design and technology in ground-breaking manners.
The sponsors for this competition are Faurecia -- an automotive supplier that specializes in automotive seating, interior systems, auto exteriors, and emissions control technologies -- and Yokohama Tire, which collaborates with carmakers in the US, Japan and Europe to develop tires for the latest concept vehicles. Also listed as sponsors for the competition are Dassault Systemes and the Association of the Nonwoven Fabrics Industry (INDA).