The 2013 Chevrolet Spark mini car, a sporty four-passenger, five-door hatch updated for the U.S. and Canadian markets, will be unveiled at the Los Angeles International Auto Show that opens on Nov. 16. This car is sure to attract a crowd in the show as it is the only one in its segment to feature a seven-inch color touch screen radio that could display smart phone-based navigation, media and contacts for hands-free calling.
First-time buyers and urban residents are expected to like the Spark’s bold styling and colors, fuel efficiency, affordability, its 10 standard air bags, and maneuverability. The Spark is compact but it provides more passenger and cargo room than other mini cars like the Fiat 500, Smartfortwo and the Scion iQ. Spark comes with a 1.2L four-cylinder engine and five-speed manual transmission.
Its fuel economy is certainly competitive as well. Spark will start to sell in the U.S. and Canada sometime in the middle of next year. It will feature the exclusive MyLink infotainment system from Chevrolet that has the personalized connectivity of Pandora and Stitcher internet radio. It will be available on 1LT and 2LT models.
Spark would also come with the added value of a five-year, 100,000-mile powertrain warranty and the safety and security that OnStar offers – the only car in its segment to have it. The Spark’s original version is already available in Europe, Asia, Australia, Mexico and South America.
It has been recognized by numerous styling and safety award-giving organizations. Chris Perry, vice president, global Chevrolet marketing and strategy, said that Spark is intended for buyers who don’t just want a ‘cute’ small car.
These are people who are looking for a car that’s dynamic and fashionable. It could be personalized and offers a high value for money. He added that the “vibrant exterior and interior colors” of the Spark may be fashionable but it’s also relatively inexpensive, safe, highly fuel-efficient, maneuverable and safe.