2013 Chevrolet Spark unveiled ahead of 2011 LA Auto Show

Article by Christian Andrei, on November 15, 2011

The 2013 Chevrolet Spark mini car, a sporty four-passenger, five-door hatch updated for the U.S. and Canadian markets, will be unveiled at the Los Angeles International Auto Show that opens on Nov. 16. This car is sure to attract a crowd in the show as it is the only one in its segment to feature a seven-inch color touch screen radio that could display smart phone-based navigation, media and contacts for hands-free calling.

First-time buyers and urban residents are expected to like the Spark’s bold styling and colors, fuel efficiency, affordability, its 10 standard air bags, and maneuverability. The Spark is compact but it provides more passenger and cargo room than other mini cars like the Fiat 500, Smartfortwo and the Scion iQ. Spark comes with a 1.2L four-cylinder engine and five-speed manual transmission.

Its fuel economy is certainly competitive as well. Spark will start to sell in the U.S. and Canada sometime in the middle of next year. It will feature the exclusive MyLink infotainment system from Chevrolet that has the personalized connectivity of Pandora and Stitcher internet radio. It will be available on 1LT and 2LT models.

Spark would also come with the added value of a five-year, 100,000-mile powertrain warranty and the safety and security that OnStar offers – the only car in its segment to have it. The Spark’s original version is already available in Europe, Asia, Australia, Mexico and South America.

It has been recognized by numerous styling and safety award-giving organizations. Chris Perry, vice president, global Chevrolet marketing and strategy, said that Spark is intended for buyers who don’t just want a ‘cute’ small car.

These are people who are looking for a car that’s dynamic and fashionable. It could be personalized and offers a high value for money. He added that the “vibrant exterior and interior colors” of the Spark may be fashionable but it’s also relatively inexpensive, safe, highly fuel-efficient, maneuverable and safe.

Press Release

2013 Chevrolet Spark Mini Car is the Key to the City

The 2013 Chevrolet Spark mini car, to be revealed Wednesday, November 16th at the Los Angeles International Auto Show, is the only car in its segment to offer a seven-inch color touch screen radio capable of displaying smart phone-based navigation, media and contacts for hands-free calling.

A sporty four-passenger, five-door hatch updated for United States and Canadian consumers, Spark is designed to excite first-time buyers and city dwellers with its bold styling and colors, affordability, the safety of 10 standard air bags, fuel efficiency and maneuverability.

Though compact, Spark offers more passenger and cargo room than other mini cars such as the Fiat 500, Smartfortwo and the Scion iQ. Equipped with the 1.2L four-cylinder engine and five-speed manual transmission, Spark will offer competitive fuel economy.

Chevrolet’s exclusive MyLink infotainment system, which features the personalized connectivity of Pandora and Stitcher internet radio, will be offered on 1LT and 2LT models when Spark goes on sale in the United States and Canada in mid-2012.

In addition to MyLink, Spark is the only car in its segment to provide the added value of a five-year, 100,000-mile powertrain warranty and the safety and security of OnStar.

“Spark is for buyers who want much more than a ‘cute’ small car – they want a car that can be personalized, is dynamic and fashionable, and delivers a lot of value for the money,” said Chris Perry, vice president, global Chevrolet marketing and strategy. “Spark’s vibrant exterior and interior colors make a fashion statement, but it is also affordable, safe, maneuverable and very fuel-efficient.”

The original version of the Spark is already on sale in Europe, Asia, Australia, Mexico and South America, where it has received several styling and safety awards.

Designed for those who live large and loud

Just as the Chevrolet Cruze helped strengthen Chevrolet’s position in the small car segment with its more-than-expected value, the Spark is designed to challenge preconceived notions of how an affordable mini car can look, feel and drive.

While the Spark looks like a three-door hatch, designers cleverly disguised the rear doors by integrating the handles into the C-pillar area. The technique gives Spark its sporty appearance without sacrificing four-door comfort and utility. An integrated spoiler over the rear hatch door enhances Spark’s dynamic appearance while also improving the car’s aerodynamics, for fuel efficiency.

Spark’s wheels-at-the-corners stance is further emphasized by standard 15-inch alloy wheels. Other exterior styling enhancements include a new grille and front fascia, a longer rear fascia, and modified headlamps and taillamps. Redesigned outside rearview mirrors also improve aerodynamics.

Uplevel features include matching rocker panel moulding, chrome brightwork at the beltline and liftgate handle trim, detail around the poke-through exhaust outlet and around the fog lamps.

Attention-grabbing exterior finishes include Salsa, Jalapeno, Denim, Lemonade and Techno Pink, as well traditional hues such as Grey Area, Black Granite, Silver Ice and Summit White.

Inside, the Chevrolet MyLink infotainment system, included on 1LT and 2LT Spark models, provides a seven-inch color touch screen. With MyLink, Spark buyers can bring their customized music libraries into the vehicle and use their smart phones and Bluetooth connectivity to access both Pandora and Stitcher internet radio and navigation. When the vehicle is stopped, owners can project video and even personal photo albums onto the screen.

SiriusXM Satellite Radio also is available on uplevel Spark models

“This level of infotainment and connectivity was unheard of in this segment, until now,” said Perry. “We know Spark buyers do not want to give up personalization just because they drive a smaller car.”

Air conditioning and power windows are standard across the Spark lineup. Color-coordinated interiors feature a lower instrument panel – with a motorcycle-inspired gauge cluster – and lower center console for maximum visibility and storage. Decorative inserts in the front door and instrument panel add a premium touch, as does the ice blue ambient lighting and faceplates across the door pockets and dash. Heated leatherette seats and leather-wrapped steering wheel are included on Spark 2LT.

Efficient powertrain saves fuel, money

In the United States and Canada, the Spark will be powered by a 1.2L dual-overhead cam four-cylinder engine with variable valve timing that delivers an estimated 85 horsepower (63 kW). It is mated to a standard five-speed manual transmission for competitive city and highway fuel economy. A four-speed automatic transmission will also be available.

The dual-overhead cam 1. 2 L was developed using best practices from GM Powertrain technical centers.

It combines competitive performance with sophisticated technologies such as dual continuous variable cam phasing, electronically controlled thermostat and low-friction engine oil to give customers an engine that is low- m aintenance, with reduced emissions and outstanding fuel economy.

Ride and handling

Spark’s body-frame integral structure is tight and stiff for improved driving dynamics. The electronic power steering, MacPherson strut-type front suspension and anti-lock braking systems are designed to deliver taut, tight handling characteristics that better connect the driver with the road and provide outstanding overall stability. StabiliTrak electronic stability control is standard.

Spark is equipped with vented front disc and rear drum brakes with low-compressibility brake pads for optimal stopping performance and good pedal feel. Low-rolling resistance tires use a silica compound and revised tread design for a solid road feel and improved fuel efficiency.

Safety features include 10 air bags

Spark was designed with occupant safety in mind, and has won safety awards in both Europe and Korea.

Its safe design begins with a structure composed of 60 percent high-strength steel.

In addition to crash-avoidance technologies such as StabiliTrak and ABS, Spark is equipped with 10 standard air bags, including both driver and passenger front knee air bags to reduce the risk of lower extremity injuries in frontal crashes. Dual-stage frontal air bags, seat-mounted side air bags and side curtain air bags that extend over the front and rear seating rows are also standard.

Other safety technologies include rollover sensing system; three-point safety belts in all four seating positions; seat belt pretensioners in the front driver and passenger seats; the LATCH child seat attachment system; releasable pedals; adjustable head restraints; and a collapsible steering column.

Spark also is equipped with the OnStar safety and security system, which uses GPS and cellular phone technology to automatically call for help in the event of crash.

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