Nissan Color Studio personalization program to include 2016 Versa Note

Article by Christian Andrei, on November 16, 2015

Nissan will be unveiling an expansion of its Color Studio factory-personalization program at the 2015 LA Los Angeles Auto Show. Just a year ago, Nissan launched the program on the Nissan Juke sport cross. In the coming week, the program will also include the 2016 Versa Note.

Color Studio has allowed Juke owners to personalize their vehicle with exterior and interior accessories. As for the Versa Note Color Studio, Nissan will be making available, albeit individually, 13 exterior and interior accent accessories in six available vibrant colors -- Black, White, Red, Black-Purple, Orange and Carbon Fiber Look.

For instance, a Versa Note in Super Black finish can be personalized with red front lip finisher, door handles, mirror caps, rear hatch accent and rear roof spoiler as well as red-accented 15-inch aluminum-alloy wheels. Moreover, the vehicle can be personalized with red speaker rings, kick plates and air vent rings.

Nissan’s Color Studio accessories are available for all 2016 Versa Note grade levels and for retrofitting on 2014 and 2015 Versa Notes. Available exterior Color Studio accessories for the Versa Note include 15-inch aluminum-alloy wheels, front lip finisher, wheel center caps, side mirror caps (with and without turn signal), door handle covers and rear roof spoiler.

Meanwhile, available interior Color Studio accessories include kick plates, floor mats, air vent rings, rearview mirror interior cover, interior trim appliques, and speaker rings. To make things more appealing, customers can include the cost of the Color Studio accessories to the Versa Note purchase or lease costs.

However, dealers may impose labor charges if the installation of the Color Studio accessories is done at the dealership. Likewise, customers could preview a full version of their personalized Versa Note or Juke Color Studio through Nissan’s special Web site -- NissanUSA.com/VersaNoteColorStudio.

The Web site features a 360-degree view of the Versa Note or Juke with all colors and parts for configuration. Interestingly, the Web site could also be viewed on smartphones and shared on social platforms like Facebook, Pinterest and Google+.

The Web site will go live on November 17. Pierre Loing, vice president for Product Planning at Nissan North America, Inc., expressed excitement at unveiling the expanded Color Studio at the 2015 Los Angeles Auto Show, noting that color does “change everything."

Loing remarked that the expansion of the Color Studio program to include the Versa Note builds on the success of the Juke Color Studio. He noted that that even a little color dramatically changes the appearance of a vehicle.

Press Release

Nissan

  • Unique customization program adds Colour to Versa Note's youthful personality
  • Versa Note program follows last year's successful Micra and JUKE Colour Studio launch
  • 13 Genuine Nissan Accessory items are offered in range of six Colours – Black, White, Red, Black-Purple, Orange and Carbon Fibre Look
  • Each accessory can be installed at the dealership or by the customer once purchased

Mississauga, Ont. – One year ago, Nissan used Los Angeles – arguably the hometown of the original custom car trend – to launch its unique factory-personalization program called the "Colour Studio" on the popular Nissan JUKE sport cross. This week, the company returns to the Los Angeles Auto Show to debut an expansion of the Nissan Colour Studio to include the 2016 Versa Note.

As with the Colour Studios, for the JUKE and Micra, the Versa Note Colour Studio allows owners to "make it yours" through an a la carte selection of 13 exterior and interior accent accessories, each available in a choice of six vibrant Colours. For example, a Super Black Versa Note exterior can be trimmed in orange-accented 15-inch aluminum-alloy wheels and orange front lip finisher, mirror caps, door handles, rear hatch accent and rear roof spoiler. Inside, the owner might choose to apply orange kick plates, speaker rings and air vent rings.

The Colour Studio accessories will be offered for all 2016 Versa Note grade levels -starting in early 2016 - including the sporty Versa Note SR, as well as available for retrofitting on 2014 and 2015 Versa Notes.

"The expansion of the Colour Studio program to the active lifestyle Versa Note builds on the success of last year's JUKE Colour Studio," said Pierre Loing, vice president, Product Planning, Nissan North America, Inc. "As we found with the Micra and JUKE, a little Colour – or a lot – dramatically changes the look of a vehicle and there's no easier way to make a ride stand out than the convenient, affordable Colour Studio process. We believe Versa Note owners are going to embrace the concept just as much as Micra and JUKE owners do."

As with JUKE Colour Studio, the cost of the accessories can be added to the Versa Note purchase or lease costs and rolled into the payment of the vehicle. Dealer labour charges apply if installation is done at the dealership.

The Versa Note Colour Studio palette of available accessory Colours will include Black, White, Red, Black-Purple, Orange and Carbon Fibre Look. The full list of available accessories is:

Exterior: Aluminum-alloy wheels (15-inch), wheel center caps, front lip finisher, door handle covers, side mirror caps (with and without turn signal), and rear roof spoiler
Interior: Floor mats, kick plates, speaker rings, air vent rings, rearview mirror interior cover and interior trim appliques
"We're excited to add the Colour Studio program to Versa Note and to show it for the first time to visitors at the 2015 Los Angeles Auto Show. Colour does change everything," added Loing.

About the 2016 Versa Note
The Nissan Versa Note continues to accumulate accolades for its versatility, value, technology and style – being named to lists such as Autotrader's "Best Cars for Recent College Graduates" (2015), and Kelley Blue Book's KBB.com "10 Tech-Savviest Cars Under $20,000" (2015), "10 Best Back-to-School Cars" (2015) and "10 Coolest Cars Under $18,000" (2014). Now in its third year of production, Versa Note is offered in a range of four well-equipped models: S, SV, SR and SL.

The 2016 Versa Note is powered by a 1.6-litre DOHC 16-valve 4-cylinder engine. Versa Note S and SV features a 5-speed manual transmission, while the, SV, SR and SL models are equipped with a next-generation Nissan Xtronic transmission, helping these grades achieve 6.0L/100 km highway fuel economy.

Enhancements to Versa Note for 2016 include:

Two new exterior Colours: Cayenne Red and Gun Metallic
Available personalization through the unique Nissan Colour Studio
Versa Note SR offers a number of unique exterior and interior treatments, including sporty front and rear fascias and grille, dark headlight surrounds, fog lights, rear spoiler, suede-like seats and 16-inch sport machine-finished aluminum-alloy wheels and outside rearview mirrors with integrated turn signals.

The top-of-the-line Versa Note SL features a range of special equipment, including: NissanConnect with Navigation and Mobile Apps, 5.8-inch Colour touch-screen display, Nissan Voice Recognition for navigation and audio, SiriusXM® Traffic, (SiriusXM® subscription required, sold separately), Around View® Monitor, heated front seats, heated side view mirrors and 16-inch aluminum-alloy wheels.

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