Katzkin pairs with Saleen to showcase its interiors at LA Auto Show

Article by Anita Panait, on December 2, 2013

The Saleen exhibit in the in the Concours Hall of the ongoing 2013 Los Angeles Auto Show will feature three 30th anniversary concept vehicles laden with a “snowball white and black” interior courtesy of Katzkin. Katzkin is using the LA Auto Show as a way to showcase its own high quality design, materials and execution to the vehicles built by Saleen, considered as one of the famous high performance niche coach builders in the United States.

According to Brooks Mayberry, chief executive of Katzkin, the ability to show Katzkin interior designs on Saleen concept vehicles adds to the company’s already exciting design story.  Mayberry said that their primary differentiation from competitors is their ability to provide personalization that expresses individuality for both the consumer and the vehicle.

He remarked that teaming up with Saleen for the LA event allows them to reach out to an” enthusiast audience that may not have realized just how cost-efficient and easy it is to obtain a customized interior that meets their own personal taste.”

With a talent like chief designer Dave O’Connell, Katzkin has been able to engage design as its core value and a supporting pillar to its world-class marketing strengths. The collaboration with Saleen commenced via a personal relationship between O’Connell and Steve Saleen, who had worked together on a project at Art Center College of Design in Pasadena, Calif.

“Innovative design stems from passion -- a value both Katzkin and Saleen can share,” said O’Connell. “And our own company culture has embraced design as a way of doing business,” he continued. “The first step is not only to understand the vehicle, but more so, the buyer. That way we can merge super-high quality, state-of-the-art manufacturing and a customization process to collectively provide customers affordable luxury opportunities that are not only exciting, but express the personality of both the vehicle and its owner.” [source: Katzkin]

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