LA Auto Show Preview: 2011 Chevrolet Cruze U.S. version

Article by Christian Andrei, on September 29, 2009

At the Los Angeles auto show, Chevrolet will give the world a glimpse of the MY2011 Chevrolet Cruze compact sedan specifically homologated for the United States. This version of the Cruze has been refined to comply with US requirements while challenging the preconceptions about compact cars in the continent.

Precision and dynamic styling are evident inside the Corvette-inspired twin-cockpit cabin of the new Chevrolet Cruze. In fact, the interior features high-quality materials and outstanding assembly tolerances, with a focus on grained, soft-touch components and low-gloss trim panels.

Compact cars typically do not feature a cabin rich with features and technology. That is what the Cruze is targeting so that it would stand out. Its instrument panel features very detailed instruments backlit with LED (light-emitting diode) technology for a crisp illumination of the analog instruments.

The same is true for other interior controls. Additionally, the Cruze’s instrument panel features a standard driver information center, which is also not typical in the compact car segment. On the other hand, there is an integrated center stack containing the infotainment display, radio controls and climate controls.

Precision is also shown on flush-mounted components in the center stack, with a gap tolerance of less than 1 mm. Likewise, precision is evident on the gaps between the instrument panel and the door panel being less than 5 mm.

Meanwhile, the compact sedan’s headliner cover is made of a knit material serving as one of five layers of an acoustically designed headliner that helps make the cabin quieter. On the other hand, the grain and the color of the interior pillar and other moldings are matched to the headliner, while the color of the seat inserts are matched to the instrument panel accent trim.

Brent Dewar, GM Vice President for Chevrolet Global brand, remarked that the Cruze has already achieved success in Asia and Europe and is coming to the US to “challenge the status quo.” GM’s five-year/100,000-mile powertrain warranty applies to the Cruze.

Exterior Design

On the exterior, the new Cruze features a bold yet sporty design. Its front features a two-tier grille with the Chevy’s iconic Bowtie logo. A steeply raked windshield and the sloping rear pillars are linked by an arching roofline, thereby giving the Cruze a sporty, coupe-like proportion.

Adding to its sporty looks, the compact sedan has headlamp housings wrapping around the corners and sweeping upward in the fenders, accentuating further by its sculpted hood and a short rear deck. Also, the vehicle’s wheels sit at the corners and have minimal front and rear overhangs.

Enhancing the sedan’s sporty looks is its wide yet assertive stance. While the Cruze is wider and longer than most rivals, its firmly and tightly drawn bodywork exudes confidence and solidity – all as a result of the compact sedan’s precision work.

In fact, the Cruze features a very solid body structure, with repeatable gap tolerances of 3 mm at most between most exterior panels. This can be traced not only to the design of the new Cruze but also the work done to make the production work more precise.

Furthermore, Chevrolet’s body shop at its Lordstown assembly site shop was retooled with the most advanced body-framing and welding equipment, with an aim to optimize the manufacture of a solid body structure.

Powertrain

Serving at the heart of this compact sedan is a choice between two powerful yet fuel-efficient engines – an Ecotec 1.4L turbocharged powerplant and an Ecotec 1.8L four-cylinder engine.

Both engines are part of General Motor’s family of global small-displacement engines – all designed to be fuel-efficient. These engines feature certain technologies like a full variable valve timing that helps performance and fuel efficiency across the rpm band.

Backed by an exhaust-driven turbocharger, the Ecotec 1.4L turbo could work like a larger engine but could be as efficient as a small-displacement four-cylinder. Providing 138 hp (103 kW) of output and 148 lb.-ft. (200 Nm) of torque, the Ecotec 1.4L turbo comes as standard on Cruze LT and LTZ models.

This engine could go 40 miles on the highway per gallon of fuel, which means it could travel more than 500 miles (800 km) on a single full tank.

LS models, meanwhile, are powered by the Ecotec 1.8L four-cylinder as standard. This engine features the same basic architecture as the 1.4L turbo. The engines can be mated to either a six-speed manual gearbox or an automatic transmission.

Press Release

The 2011 Cruze: Chevrolet Unveils U.S. Version Of The Popular, Fuel-Efficient Global Compact Sedan

Chevrolet unveils the U.S. production version of the 2011 Cruze compact sedan at the L.A. Auto Show on Dec. 2. It is a global car refined for America, delivering many segment-leading features and details that challenge preconceived notions about what a compact car can be in North America.

The Cruze also affirms Chevrolet’s commitment to building refined, fuel-efficient vehicles, with new, small-displacement four-cylinder engines. It is expected to deliver segment-leading fuel economy with a new Ecotec 1.4L I-4 turbo with variable valve timing – including up to 40 mpg on the highway with a high-efficiency model.

“Cruze is already a hit across Europe and Asia; and now, it’s coming to America to challenge the status quo,” said Brent Dewar, GM Vice President, Chevrolet Global brand. “Along with the Volt electric vehicle, Cruze is the latest tangible example of how Chevrolet is working on exciting products that range from gas-friendly to gas-free.”

Leveraging Chevrolet’s design and engineering talent in Asia, Europe and North America, the Cruze brings to market a progressive, globally influenced design complemented by exceptional levels of quietness, quality and attention to detail – from precise tolerances between body panels to the use of premium materials throughout the interior.

“The amenities, quietness and roominess you expect in larger cars are what the Cruze delivers,” said Margaret Brooks, Chevrolet product marketing manager. “This is a car that will shake up the compact segment, with a more spacious interior and more cargo room than the Honda Civic and Toyota Corolla.”

Cruze goes on sale in the U.S. in the third quarter of 2010 but has already logged more than 4 million miles in quality and durability testing worldwide, making it one of the most real world-tested GM products prior to a U.S. launch. The U.S. and Canadian versions of the Cruze will be built in Lordstown, Ohio, where $350 million was invested for their production.

More than expected

The 2011 Chevrolet Cruze will be offered in LS, LT and LTZ trims. Standard and available equipment includes:

  • New family of efficient four-cylinder engines, including a 1.4L turbo and 1.8L
  • Six-speed automatic and manual transmissions
  • Ten standard air bags, including frontal, side-impact, roof rail head curtain, rear seat side air bags and new knee air bags
  • Electronic stability control with rollover sensing
  • Bluetooth, USB connectivity and navigation system
  • XM Satellite Radio and OnStar
  • MacPherson strut front suspension and Watts Z-link rear suspension, with a family of 16-, 17- and 18-inch wheels
  • Standard StabiliTrak electronic stability control, traction control and anti-lock brakes
  • Fuel-saving, rack-mounted electric power steering
  • Unexpected levels of quietness, smoothness and refinement for the segment
  • All models share an interior characterized by premium materials and a lengthy roster of unexpected equipment, including leading infotainment. A stereo system that includes MP3 playback capability, six speakers and an auxiliary jack for personal playback devices is standard. A premium Pioneer sound system is available, as is a USB port for iPod operation. Other available technologies include Bluetooth and a navigation system.

“There’s a lot of content in all Cruze models; it was designed to give customers the features they want regardless of the car’s size or segment,” said Brooks. “At a very competitive price, you’ll be able to get a Cruze with leather and heated front seats, 16-inch aluminum wheels, XM Satellite Radio, OnStar, Bluetooth, a USB port for your iPod, cruise control, power locks and power outside mirrors.”

Arching roofline

Chevy Cruze’s design is distinguished with a bold face – including a two-tier grille with the iconic Bowtie logo – that is Chevrolet’s signature look around the globe. An arching roofline connects a steeply raked windshield and fast-sloping rear pillars to give the car a sporty, coupe-like proportion.

The sporty aesthetic is also seen in prominent headlamp housings that wrap around the corners and sweep upward in the fenders and sculpted hood, as well as a short rear deck typically found on sports coupes. The wheels are at the corners, too, with minimal front and rear overhangs. All the elements work cohesively to give Cruze an aggressive look that is complemented by a wide, confident stance.

Indeed, the Cruze is wider and longer than most of its competitors. Taut, tightly drawn bodywork conveys solidity, while restrained use of exterior trim enhances the car’s high-quality feel. The overall appearance is one of purposeful precision.

Precision is also seen in the Cruze’s build quality. The Lordstown assembly plant’s body shop was retooled with the latest in body-framing and welding equipment to optimize the manufacture of a very solid body structure. That strong structure fosters minimal production variance and repeatable gap tolerances of 3 mm or less between most exterior panels. To the customer, this means a better looking car when new and one that feels solid for years to come.

Interior refinement

Cruze’s bold design cues and attention to detail carry over to the interior, where a Corvette-inspired twin-cockpit motif is matched with high-quality materials and exceptional assembly tolerances. Grained, soft-touch components and low-gloss trim panels exude a quality that is uncommon in the segment.

The instrument panel is an excellent example of how Cruze eschews expectations of compact cars. It features richly detailed instruments that are backlit with light-emitting diode (LED) technology. The LED lights provide a crisp, ice-blue illumination of the analog instruments, as well as lighting for other interior controls. A segment-rare standard driver information center offers a wealth of data for the vehicle owner.

Blending harmoniously with the instrument panels is an integrated center stack that houses the infotainment display, climate controls and radio controls. Flush-mounted components within the center stack have a gap tolerance of less than 1 mm, while the instrument panel-to-door panel gaps are less than 5 mm. Those tolerances are among the best in the class and contribute significantly to the Cruze’s aura of refinement and precision.

Cruze’s headliner and pillar trim exude craftsmanship, too. The headliner cover is made of a knit material that also serves as one of five layers of an acoustically designed headliner to help make the passenger compartment quieter. The interior pillar and other moldings are color- and grain-matched to the headliner, while seat inserts are color-matched to the color of the instrument panel accent trim, giving the cabin the detailed appearance of larger, upscale sedans.

New, efficient powertrains

Enhanced with its exhaust-driven turbocharger, the Cruze’s Ecotec 1.4L turbo performs like a larger engine when needed, but retains the efficiency of a small-displacement four-cylinder in most driving conditions. It is standard on LT and LTZ models, with power ratings estimated at 138 horsepower (103 kW) and 148 lb.-ft. of torque (200 Nm).

Standard on LS models is an Ecotec 1.8L four-cylinder that has the same basic architecture as the 1.4L turbo. Both engines are part of GM’s family of global small-displacement engines designed with fuel efficiency in mind, including technology such as full variable valve timing that optimizes performance and fuel economy across the rpm band.

Backing the Cruze’s new four-cylinder engines are six-speed manual and automatic transmissions. Each contributes to Cruze’s excellent fuel economy and, with their carefully matched gears, enhances its fun-to-drive quotient.

With the Ecotec 1.4L turbo, Cruze’s fuel efficiency enables a cruising range of more than 500 miles (800 km), meaning it can go longer between fill-ups.

Cruze is backed by GM’s five-year/100,000-mile powertrain warranty – the best coverage in America.

Responsive, quiet driving experience

Complementing Cruze’s new powertrains is a strong body structure and chassis system designed to deliver a responsive and fun driving experience. The body structure is tight and stiff; and its solidity enabled engineers to more precisely tune the chassis for comfort and driving control.

A MacPherson strut suspension is used up front, while a technically advanced Watts Z-link design is used with the rear suspension. It helps center the rear axle during cornering, helping to keep the Cruze’s handling responses symmetrical on both left-hand and right-hand turns. The linkage’s capability to center the axle during cornering delivers a more balanced driving experience, as the rear suspension better follows the lead of the front suspension.

StabiliTrak electronic stability control with rollover mitigation, as well as traction control and anti-lock brakes are standard. Electric power steering is also standard on all models. It helps save fuel because it removes the conventional power steering pump from the engine’s driven accessories. Sixteen-inch wheels are standard on LS and LT models, with 17-inch alloy wheels standard on LTZ. Eighteen-inch alloy wheels are available on 2LT and LTZ models.

Along with a responsive driving experience, the Cruze delivers quietness and refinement on the road. Hydraulic ride bushings and an isolated engine cradle reduce or eliminate vibration pathways that could be transmitted to the passenger compartment. Similarly, a number of noise-reducing and noise-cancelling technologies are employed throughout the body structure, including 18 distinctive acoustical treatments. Examples include:

  • The steel front-of-dash panel is sandwiched between two damping mats
  • Nylon baffles are used in various hollow portions of the body structure and filled with sound-absorbing foam that expands when the body enters the paint oven
  • The headliner comprises five layers of thermal fiber acoustic material, including a premium woven fabric on the visible outer layer
  • Patches of sound-damping material are applied strategically throughout the body structure and melt into place when the body passes through the paint oven, allowing the patches to follow the contours of the sheet metal below
  • Sound insulation material between rear-body structural components that is made from recycled blue jean material
  • The doors have triple seals and feature fiberglass “blankets” that serve as water, airflow and noise barriers. The doors are also beta-braced, meaning they close with a solid, precise sound and no resonance.

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