Land Rover to unveil an updated version of the DC100 at the 2011 LA Auto Show

Article by Christian Andrei, on October 31, 2011

As you may know already, Land Rover unveiled the DC100 Concept and the DC100 Sport Concept back in September, at the 2011 Frankfurt Motor Show and made quite a buzz. The car actually previews the spiritual successor of the iconic Defender, which will soldier on until 2017. According to Global Brand Director John Edwards, the 2015 Land Rover Defender will return to its roots and will connect the British brand with the Third World. Land Rover wants to make the new SUV capable, usable and abusable.

Moreover, the new Land Rover will also appeal to the “Californian surfer dude”, which is a strong hint that the next Defender will be offered in the United States. Land Rover is also working on an updated version of the DC100 Concept and it will unveil this new car at the 2011 Los Angeles Auto Show, which will open its doors next month.

"I had predicted we'd get a lot of reaction and that some of it would be negative," said Edwards. "I was involved in the development of the [2000] Mini and when I showed the R50 concept to the owner's clubs, some of them wanted to kill us. That is what you must expect. Overall, the reaction to DC100 reinforced what we wanted to do and told us that we're pretty much on the right track."

Land Rover’s integral elements in design philosophy have been reinvented and refreshed over the last sixty years. We have practically seen the “strength” and “simplicity” on each design in many different forms. Perhaps this is the reason why we’ve never seen any other car in the world with so many avid followers.

Since Land Rovers are designed for the toughest roads, we can all expect the key elements to be present on any new model. The DC100 for one is a clear example of these two highly evolving principles: strength and simplicity. The bodyworks are marked by simple yet functional styling techniques particularly below the waist. Land Rover even came up with enhanced shoulder lines and slightly vertical panels to significantly improve driving visibility in all four corners.

The all-terrain vehicle’s compact measurement, together with its 22-inch alloys and short overhangs, is perfectly combined to give the new Land Rover a sportier, stronger stance. However, we couldn’t help but notice the brand’s existing designs to reappear exactly just as they were. These include the door handles, the lower edged bonnet along the shoulder lines, as well as the triangle shaped vents at the front wings.

The dependable DC100 model also sports the classic grille and signature rounded twin headlights. At the same time, the DC100 Sport embodies its new aggressive character. Apart from these, the undeniable charm of Land Rover’s first series model (from over 60 years ago) continues to delight people in so many ways. The new Defender is nonetheless inspired by the classic, which explains why the DC100 and DC100’s Sport variant are among our all-time favourites.

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