Nissan gained another feather in its cap in 2009, when the V2G was chosen as the winner for the 2009 Design Challenge. Awarded during the Los Angeles Auto Show, the victory signified that the V2G embodied what digital age drivers could expect from their vehicles by 2030, hence the theme Youthmobile 2030 for the Challenge.
The V2G in the futuristic concept’s name stands for Vehicle-to-Grid. It distinguishes itself from all the other entrants through its holistic answer to possible future demands from digital-age drivers. Of course, it also employed concepts that made it much more environmentally friendly.
Chuck Pelly, who served as Design Los Angeles’ director, could only describe the concepts that were presented for the challenge as “impressive.” However, Pelly, who is also a partner in The Design Academy Inc., said that they all had chosen one team from all the rest.
Pelly said that they had to pick the design that aimed to provide solutions to future demands in an innovative way, and they all agreed that it was the team behind the Nissan V2G who deserved the recognition. Joining Pelly in the judging team were professionals who work in various design disciplines.
The panel had to pick out the concept that expressed creativity and adapted to needs of the digital-age drivers of the new generation as well as those whose design elements looked well into the future. While the entrants to the Youthmobile 2030 Design Challenge answered those requirements in their own ways, the Nissan V2G trumped them all.
In addition to Nissan, the other companies who took part in the Youthmobile 2030 Design Challenge were Audi, GM, Honda, Mazda and Toyota. All participants looked 21 years into the future, and came up with various possible concepts aimed to address future concerns.
The designs varied in application and creativity, and gave a close look at what motoring may be in the future. The Design Challenge provides an annual venue for innovative designers to come up with forward-looking and creative concepts that will then be showcased during motor shows.
Auto manufacturers employ their Southern California design studios to participate in this yearly challenge, and to come up with new concepts that could, hopefully, find their way into production models in the future.