Nissan V2G Concept wins the LA Auto Show Design Challenge

Article by Christian Andrei, on December 3, 2009

Nissan gained another feather in its cap in 2009, when the V2G was chosen as the winner for the 2009 Design Challenge. Awarded during the Los Angeles Auto Show, the victory signified that the V2G embodied what digital age drivers could expect from their vehicles by 2030, hence the theme Youthmobile 2030 for the Challenge.

The V2G in the futuristic concept’s name stands for Vehicle-to-Grid. It distinguishes itself from all the other entrants through its holistic answer to possible future demands from digital-age drivers. Of course, it also employed concepts that made it much more environmentally friendly.

Chuck Pelly, who served as Design Los Angeles’ director, could only describe the concepts that were presented for the challenge as “impressive.” However, Pelly, who is also a partner in The Design Academy Inc., said that they all had chosen one team from all the rest.

Pelly said that they had to pick the design that aimed to provide solutions to future demands in an innovative way, and they all agreed that it was the team behind the Nissan V2G who deserved the recognition. Joining Pelly in the judging team were professionals who work in various design disciplines.

The panel had to pick out the concept that expressed creativity and adapted to needs of the digital-age drivers of the new generation as well as those whose design elements looked well into the future. While the entrants to the Youthmobile 2030 Design Challenge answered those requirements in their own ways, the Nissan V2G trumped them all.

In addition to Nissan, the other companies who took part in the Youthmobile 2030 Design Challenge were Audi, GM, Honda, Mazda and Toyota. All participants looked 21 years into the future, and came up with various possible concepts aimed to address future concerns.

The designs varied in application and creativity, and gave a close look at what motoring may be in the future. The Design Challenge provides an annual venue for innovative designers to come up with forward-looking and creative concepts that will then be showcased during motor shows.

Auto manufacturers employ their Southern California design studios to participate in this yearly challenge, and to come up with new concepts that could, hopefully, find their way into production models in the future.

Press Release

Los Angeles Auto Show Names the Nissan V2G as the Youthmobile 2030 Design Challenge Winner

Today, the Nissan V2G was announced as the winner of the Los Angeles Auto Show's 2009 Design Challenge. This year's theme, Youthmobile 2030, asked automotive design studios to envision what a new generation of drivers - raised with cell phones, online communities and webcams - will demand from their vehicles in the year 2030.

The Nissan V2G (Vehicle to Grid), was chosen for its holistic approach in answering the future's design questions. With the consensus that the future will be much more integrated, the V2G offered a great vehicle design that took environmental aspects into consideration.

"The scope of this year's concepts and designs - from the initial sketches to the final presentations - were very impressive," said Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc. "In the end, it came down to which team had the most inventive and solution-oriented design. Nissan's designers showed passion and were able to create the ultimate Youthmobile for 2030 with their V2G design."

Entries were judged by multi-discipline design professionals who selected the winner based on its originality of creative concept, integration of futuristic design elements and level of adaptation to the needs of the youth consumer in 2030. All of the Youthmobile 2030 entries delivered a great variety of answers to the question posed by this year's Design Challenge. However, the Nissan's V2G design was most distinguished with its combination of story and design.

The design studios for Audi, GM, Honda, Mazda, Nissan and Toyota reached 21 years into the future and designed their interpretation of the Youthmobile 2030. Designs ranged from vehicles that incorporate human DNA allowing changes in the shape, color and materials to vehicles that link into a mass transit system where drivers not only share the commute but trade music and compare class schedules.

The Design Challenge has become a highly anticipated competition where auto manufacturers' Southern California design studios battle against each other to flex their creativity. Designers enjoy participating in the challenge because it is a strong venue to showcase their talents and further explore new ideas in automotive design.

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