Suzuki not coming to the 2011 LA and 2012 Detroit Auto Shows

Article by Christian Andrei, on October 26, 2011

Suzuki announced today that it has withdrawn from next month’s 2011 LA Auto Show but also from the 2012 Detroit Auto Show in January. Although Suzuki announced its presence at the 2011 LA Auto Show, it appears that a last minute decision was taken to abort the plans. According to Jeff Holland, spokesman for American Suzuki, Suzuki will “selectively participate at auto shows where our distinctive and engaging story will resonate the most”.

Apparently, the main reason is the money, and the Japanese manufacturer has to focus its tight marketing budget on 20 U.S. markets.

And as you may guess, Detroit and Los Angeles are not among those markets. Suzuki sold only 430 new vehicles in California during the first nine months of the year.

And the bad news continue as Suzuki sold more than 100,000 vehicles in the United States back in 2007, while in 2010 it sold only 23,994 units. Still, 2011 appears to be a better year as Suzuki sold 20,284 vehicles in the first nine months, a 20 percent increase from the same period last year. [source: Autonews]

The American Suzuki Motor Corp. (ASMC) came to Manhattan, New York – a city with a multitude of imports – to unveil the 2011 Suzuki Kizashi Sport at the 2010 New York International Auto Show to the world. Exclusively offered in SLS and GTS trims, initial US deliveries for the debuting Sport version of the stylishly classy Kizashi sport sedan are anticipated to occur this August, with pricing information to be released just prior.

Koichi Suzuki, executive vice president American Suzuki Automotive Operations, spoke about their excitement for the extremely positive feedback about the 2010 Kizashi, and added that they eagerly anticipate the entry into the sports sedan market of the newest version of their superbly designed sports sedan very soon. He continued saying that they see the Suzuki Kizashi Sport as a means to extend the sports sedan’s initial success and attract more driving aficionados in search of better-valued options apart from luxury performance vehicles.

Design-wise, the 2011 Suzuki Kizashi Sport is derived from the still-new 2010 Kizashi (pronounced "Kee-Zah-Shee"), which has been praised for offering a Euro-tuned platform with luxury-level features. The new Sport version inspires even more exhilaration with its range of external mods. These consist of the more robust, chrome-accented front fascia, the lower grille, side sill extensions, chrome-accented lower side moulding, spoiler over the trunk, exclusive lightweight 18-inch alloy wheels and a ride height lower to the ground by 10mm to enhance streamlining and provide a lower centre of gravity which improves grip and responsiveness.

At the interior, the new Kizashi Sport features a unique sport steering wheel covered by perforated leather, leather seats with contrasting stitching, emergency brake boot (with the optional black leather interior) and shifter boot. Along with the driver-optimised cockpit and form-fitting sport seats, these enhancements reflect the Suzuki Kizashi’s overall sportive image.

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