Lamborghini shows that is not immune to the financial crisis
By Andrew C., 27 Aug, 2010. 0 Comments
Lamborghini Aventador LP 700-4
It looks like that no car company or customer demographic is immune from the continuing economic downturn. For instance, Lamborghini has been receiving numerous order cancellations lately. Luxury markets have been down 40 percent the first two months of this year. On the other hand, for customers with impending orders, wait time has been significantly shortened (due to the cancelations). Lamborghini has received 100 orders for the new $450,000 Murcielago LP 670-4 Super Veloce, of which only 350 will be built on a limited run.
There is no doubt that these will be sold out in a healthy and thriving economy. The company's current focus is to remain profitable instead of introducing less expensive models to raise sales levels.
It has something to do with keeping the brand pure and not diluting it. The company has temporary laid off 20 percent of its 1000-man workforce for two weeks the previous month. It has not been made known if there will be further temporary or permanent lay offs in the future.
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